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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

Want more tips and tricks? (⁠click here⁠)Hello, After going over the report and reading my YouTube In-Stream Ad series, we can honestly point out that basically the most effective ad type is the In-Stream type, however this may not always be the case. It does on average have the lowest price points and the highest ROI...However, because it gives the video viewer the option to skip the ad before the 30 second point, you may end up with uncompleted views. And that is not a real big issue since you don’t have to pay for views until they’ve reached 30 seconds (or the completed ad) but you ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Powerful email & SMS marketing - without the insane cost.That’s why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 In this episode, Codie and Lewis delve into the intricate relationship individuals have with money. They touch on practical strategies for setting financial goals, mapping out plans, and monetizing hidden skills. They also discuss the importance of financial education in fostering a healthy relationship with wealth. To get help scaling your business to the next level, you can reach ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Professionally committed to helping people, families, and communities improve their well-being and handle different social concerns in social work. Rooted in ideas of social justice, equality, and human rights, social work is vital in helping individuals meet the difficult problems they encounter in their daily lives. To help individuals in need, this multidisciplinary area combines ideas from public policy, sociology, and psychology among other disciplines.

Unlock the blueprint to establishing a standout AI consulting brand with the definitive guide, "Build Your AI Consulting Brand." In a world where digital presence is everything, this comprehensive ebook unpacks how AI consultants can carve out their niche, create a compelling brand identity, and rise to industry prominence. Start with understanding the digital landscape and why a robust online identity is non-negotiable for AI professionals. Discover how to identify market gaps with precision and leverage your unique expertise into a profitable niche, supported by insightful case studies ...

MUSIC AWARDS JAPANの初日の授賞式を観覧して、もっと裏方の賞を増やしても良い気がした件。｜徳力基彦（tokuriki） https://note.com/tokuriki/n/n0df347e30254 --- stand.fmでは、この放送にいいね・コメント・レター送信ができます。 https://stand.fm/channels/63d3437e70af05f9d1fa0caa

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats. In this episode, Andy break's down the Wall Street Journal’s article on the “Stealthy Wealthy” a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren’t influencers or venture-backed CEOs. They’re founders of mid-size regional businesses pulling in millions through operational excellence and boring-but-needed services. You'll Learn: Why boring ...