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In Persuasion Power, Peter H. Herbert blends cutting-edge neuroscience with proven persuasion strategies to transform the way you connect, influence, and lead. Whether you're a professional speaker, a business leader, or simply looking to improve your everyday conversations, this audiobook delivers the tools to elevate your communication skills to a whole new level.

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

With almost 3 million copies sold worldwide, this new edition of an enduring classic is the definitive guide to dramatically improve leadership effectiveness, transform personal and professional relationships, and unleash organizational results. Significantly revised throughout, this edition includes updated stories, brand new content, and a practical group discussion guide.

Jared Dean isn’t winging it — he’s a master HVAC sales tactician. With over two decades in the industry, Jared has developed a precise, proven process that earns trust, overcomes objections, and closes premium HVAC systems at a staggering $25K average ticket with a 64% closing percentage. Jared works just three days a week in the field, serves full-time as a pastor, and still sold $3.5 million last year. In this conversation, he opens up his playbook — step by step. What you’ll walk away with: The first 10 minutes that make or break the sale — Jared’s subtle script to ...

Unleash your leadership potential within weeks, even if you’re a young professional struggling with confidence and seeking real-world strategies for career successDo you often wonder how you can conquer imposter syndrome and establish your unique leadership style? Are you looking for strategies to navigate office politics while maintaining your authenticity? Have you ever struggled with balancing authority and approachability in your leadership role? If any of these questions resonate with you, you’re not alone.

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating ...

Althea Lucrezia Avanzo is a world-renowned multidimensional healer, Light Language channeler, and spiritual mentor, helping thousands activate their divine gifts, clear deep trauma, and embody their highest potential. Through her powerful channeled activations, quantum healing, and transformative retreats, she guides individuals to unlock their soul’s purpose, elevate their consciousness, and step fully into their power.Connect with Althea:AltheaLucrezia.comInstagramYouTubeTikTokFacebookFacebookFollow Awakened Magazine:AwakenedMagazine.comInstagramFacebookTwitter / XYouTubeLinkedInDon’t ...

Culture Catalyst explores the complex and nebulous nature of culture in a way that is easy to understand and apply. Filled with a healthy balance of data, scholarship, personal stories, and relatable metaphors, this book examines what culture is, why it is important, and how to shape it with intention. Doing so will help listeners build a culture at work that not only makes for a better bottom line, but, more importantly, a better world.

Do you struggle to get your point across in high-stakes conversations? Are you tired of being manipulated, outmaneuvered, or misunderstood? Do you want to command attention, build influence, and protect yourself from deception? For leaders, professionals, and high-achievers, communication is the most powerful tool for success. Yet, too many people feel unheard, misinterpreted, or powerless in crucial conversations. You may have faced difficult colleagues, persuasive manipulators, or situations where your words failed to make an impact.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

(0:00) The Besties welcome Ben Shapiro! (1:53) A Bestie apology to Phil Hellmuth, All-In Poker Tournament (7:58) Trump's majorly consequential Middle East trip: Saudi, Qatar, Iran, and his vision for a "New Middle East" (35:18) US-China deal: is the tide turning on tariffs? (46:33) GOP divided over "Big, Beautiful Bill" due to its impact on our debt spiral (1:18:48) Science Corner: Montana bans cell-based meat, joining Florida and others (1:24:31) Trump's EO on pharma prices: role of PBMs, is this too much government intervention? Follow Ben Shapiro: https://x.com/benshapiro Follow the besties...

"All warfare is based on deception." With this insight, Sun Tzu invites us into the mind of one of history’s greatest military strategists. The Art of War is more than a military manual; it’s an ancient guide to mastering conflict, power, and human interaction. Written over 2,500 years ago in ancient China, its wisdom remains relevant across time and disciplines—from business to politics to personal growth. Sun Tzu’s treatise explores the profound nature of strategy.

Safety, in My Opinion is not about checking boxes or enforcing rules—it’s about waking up inside the system you're already part of. Jay Allen, Ph.D., takes you beyond compliance to uncover the unspoken agreements, the emotional weight, and the cultural rituals that shape how people show up—and why they stay silent.

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

Written by Thomas Lee, Chief Medical Officer at Press Ganey, Social Capital in Healthcare describes a new and powerful framework for improving healthcare, arguing that managers should approach the work of building trust, teamwork, and high reliability with the same intensity and discipline as CFOs use when managing the finances of their organizations.

In this book, you will learn about the foundational concepts of Six Sigma, including the DMAIC (Define, Measure, Analyze, Improve, Control) framework, statistical tools for data analysis, and various process improvement methodologies. You'll explore key Six Sigma tools such as control charts, Pareto analysis, root cause analysis, process mapping, and many more. These tools will help you identify inefficiencies, streamline operations, and create sustainable improvements in any organization, no matter the industry.

A necessary audiobook for all who occupy or aspire to leadership roles, When We’re in Charge is a vision for a future where leaders at work, in communities, and across the country are compassionate, genuine, and effective.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

Increasingly, people report feeling overlooked, ignored, and underappreciated at work. Simply put, they don't feel like they matter to their leaders or organizations. This hidden epidemic of insignificance is fueling a mental health crisis, intensifying loneliness, and, for organizations, driving disengagement, turnover, and low performance. Filled with practical advice, helpful exercises, and inspiring real-world examples, The Power of Mattering equips leaders at all levels with the tools they need to revitalize their teams—and entire organizations—by showing people that they matter.

"Engineering Management: A No-BS Career Manual for Aspiring Tech Leaders" by Justin Hawkins is an essential guide for engineers navigating the transition into management. Drawing from over two decades of experience, Hawkins offers practical advice on becoming a manager, excelling in the role, and handling the inevitable challenges. This book covers everything from decision-making and team dynamics to personal growth and leadership development, making it a must-listen for anyone looking to lead in the tech industry.