Levi & Betty

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

E hangoskönyvben a kiváló állatorvos, egyszersmind nagyszerű író lebilincselő stílusú történeteit hallhatjuk átélt, valóságos élményeiről. Találkozhatunk a kutyatársadalom legkülönbözőbb rendű és rangú szereplőivel. Azonban nem csak róluk, hanem gazdáikról is szórakoztató portrékat fest a szerző, akinek írásait mindig áthatja orvosi felelőssége, állatszeretete és humánuma.

Somehow, deeply conservative assumptions about how children behave and how parents raise them have become the conventional wisdom in our society. It's widely assumed that parents are both permissive and overprotective, unable to set limits and afraid to let their kids fail. We're told that young people receive trophies, praise, and A's too easily, and suffer from inflated self-esteem and insufficient self-discipline. However, complaints about pushover parents and entitled kids are actually decades old and driven, it turns out, by ideology more than evidence.

No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say no: to people at work, at home, and in our communities; because no is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us. This indispensable audiobook will give you a simple three-step method for saying a Positive No.

Sacred Jewish texts such as the Torah and the Kabbalah have long been considered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a 4,000-year-old blueprint for success.

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.