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The Catalyst
- How to Change Anyone's Mind
- De: Jonah Berger
- Narrado por: Keith Nobbs, Fred Irby
- Duración: 6 h y 46 m
- Versión completa
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General4.5 out of 5 stars 629
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Narración:4.5 out of 5 stars 514
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Historia4.5 out of 5 stars 512
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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3 out of 5 stars
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Was this book written to change my mind from a republican to a democrat?
- De Jack Shocklee en 10-02-20
- The Catalyst
- How to Change Anyone's Mind
- De: Jonah Berger
- Narrado por: Keith Nobbs, Fred Irby
I started spacing out..got super dull
Revisado: 06-14-23
I’ve read other books by this author but this specific book was really dull and I got bored after the first two hours. I had to really push to get through it but it was good information, just a little repetitive
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