OYENTE

S. Covey

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Must read if in sales leadership!

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 01-06-25

There are countless excellent sales books tailored for individual salespeople, but far fewer are written for those in sales leadership roles. And among the few that exist, many are either overly theoretical or so tactical that their applicability is limited to certain industries. Alec Nethercott has struck an impressive balance with Core 4 Leadership. This book combines solid theory with practical, industry-agnostic insights that any sales leader can apply. His voice is great too so it’s easy to listen ;)

This book is an essential resource for anyone transitioning from individual sales success into a sales leadership role. The leap from being a high-performing salesperson to leading and developing a sales team is significant, and too often, individuals are thrust into leadership without the right tools, mindset, or training to succeed. I would argue that Core 4 Leadership is a must-read for new sales leaders or even for seasoned leaders who need a refresher on what it means to be an exceptional leader.

That said, this book isn’t just for sales leaders. Aspiring leaders or even individual sales reps who want to better understand leadership dynamics would benefit from reading it. The insights Alec shares provide a fresh perspective that can elevate anyone’s approach to sales and leadership.

One of the book’s greatest strengths lies in its simplicity and clarity. Sales and leadership can often feel overwhelming due to the myriad of attributes one is expected to embody. Alec distills these into four key multipliers: Vision, Skill, Character, and Action. Each of these categories encapsulates the attributes of effective sales leadership, providing a clear and actionable framework. By organizing his concepts around these multipliers, Alec makes it easier for leaders to focus their efforts and develop in a structured, impactful way.

Whether you’re a sales leader, an aspiring manager, or a sales rep looking to gain a new perspective, Core 4 Leadership is a thoughtful, practical guide that delivers value at every level. Alec has created a resource that deserves a spot on every sales professional’s bookshelf.

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