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Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Each year, the nation's top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. The average debt load for graduates of top business schools exceeds $100,000. Like most, author Laurie Pickard couldn't shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands.

This book is an excellent reference for beginners or those seeking general knowledge about the subject matter. It is divided into six parts including (1) understanding soft skills, (2) leadership and soft skills, (3) emotional intelligence, (4) understanding social responsibility, (5) leadership and social responsibility, and (6) the future leader. Each section is written for easy reader comprehension and examples are provided throughout for explanation and clarification purposes.