Robin Fisher Roffer
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Robin Fisher Roffer

Business & Careers
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Robin Fisher Roffer As one of the world's premier brand strategists, Robin Fisher Roffer has launched and reinvented powerhouse brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, Food Network, FOX, FX, History, Lifetime, MTV, Oxygen, Sony Pictures, and TNT. Drawing on her branding experience, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. Now available on Audible, the critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset. THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You came next- showing professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact. Inside the pages of her latest book YOUR NO FEAR CAREER: Becoming a Courageous Leader in the Face of Uncertainty, Roffer guides executives to push through adversity and let go of what no longer works to navigate today's dynamic marketplace fearlessly. Utilizing material from her books, Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at major companies like NBC Universal, Philips, Mattel, Microsoft, Walmart, Cox Media and UBS. The programs teach professionals how to build their own personal brands to create lasting impressions and increase revenue. An acclaimed speaker and media personality on the topics of personal branding and fearless leadership, Roffer often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV, podcasts and radio shows. Roffer started her career on the launch pad of TNT where she served as the network's Manager of Creative Services. There she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS. Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today Big Fish's client roster includes over 25 TV networks, a global cosmetics company, along with clients from the worlds of energy, insurance and finance.
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