Obie Fernandez
AUTHOR

Obie Fernandez

Innovation Inspiring Corporate & Public Finance
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Over the course of over 25 years as a professional technologist, I have gained extensive experience in new product development with a strong business focus on meeting market needs using Agile and Lean methods. I have demonstrated ability in building effective and innovative software development organizations, establishing strong business relationships and rapidly understanding new and complex businesses. I have extensive experience leveraging operations and technology solutions resulting in revenue growth, decreased expenses and increased service levels. Years of professional consulting and leadership experience, open-source credibility, charisma and reputation make it easy for me to attract top-notch tech talent to my teams. As of 2018 I semi-retired from software work to chase my dreams of becoming a famous electronic music producer and DJ. When I'm not in my recording studio, I"m serving as Chief Consultant of Magma Labs, Latin America's premier software development shop. We are headquartered in beautiful Colima, Mexico and deliver amazing custom web and mobile projects for clients in the USA and Europe. I am most famous as the author of best-selling Ruby on Rails books, a little less so as the original founder of Hashrocket, which during its heyday, was one of the worldʼs most admired web design & development shops. As its Founder & CEO, I grew Hashrocket to over 35 employees and almost $7M in revenues in 2010, before selling my stake in order to work on product-driven startups. Specialties: Entrepreneurship, Sales, Software Development, technical writing, Agile coaching, test-driven development, framework development, JavaScript, Ruby/Ruby on Rails-related technology, web application design and implementation. Business strategy, venture/angel fundraising, client services, education, consulting, product management and strategy, product marketing, operational efficiency...
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  • The Lean Enterprise Audiobook By Trevor Owens, Obie Fernandez cover art

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