AUTHOR
Mike Sullivan
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The Voice of the Underdog
- How Challenger Brands Create Distinction by Thinking Culture First
- By: Mike Sullivan, Michael Tuggle
- Narrated by: Mike Sullivan, Michael Tuggle
- Length: 5 hrs and 34 mins
- Unabridged
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Overall
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Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture....
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good info
- By Turin on 06-07-22
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The Voice of the Underdog
- How Challenger Brands Create Distinction by Thinking Culture First
- Narrated by: Mike Sullivan, Michael Tuggle
- Length: 5 hrs and 34 mins
- Release date: 03-17-21
- Language: English
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