Michael J. Silverstein
AUTHOR

Michael J. Silverstein

Business & Careers
Tap the gear icon above to manage new release emails.
Michael J. Silverstein is a leader of The Boston Consulting Group's global Consumer practice. He specializes in helping the senior leadership of large multinationals transform their companies through superior consumer insight, accelerated organic growth, and M&A. His clients include some of the world's largest and most prominent consumer goods companies and retailers. He is a frequently cited expert on consumer buying behavior, retail and packaged goods innovation, and market development. Silverstein is also one of BCG's most prolific authors. His latest book, The $10 Trillion Prize, is the story of how rising affluence among Chinese and Indian consumers will create a vast new market and intensify global competition. This growth will produce new business opportunities but also increased volatility in the world of commodities. His earlier groundbreaking research with 20,000+ women in 21 countries led to the 2009 book Women Want More about the rising female economy. Before that, Silverstein's research focused on "new luxury" goods and discount products, leading to two books: Trading Up (2003), a Businessweek best seller and Berry AMA Prize winner, and Treasure Hunt (2006). Each book tells the story of consumers' needs, dissatisfactions, hopes, and dreams. In addition, Michael is the author of two Harvard Business Review articles and more than 30 BCG publications. He has been interviewed often on the national TV programs of CNBC, ABC, CBS, NBC, and Fox News. He also has been quoted extensively in leading publications such as The Wall Street Journal, The New York Times, The Times of London, the Financial Times, The Economist, The New Yorker, Time, Newsweek, and The Washington Post, among many others. During his 32 years at BCG, Silverstein has served as a member of the firm's Executive Committee and as global leader of its Consumer practice and Client Service Initiative. Prior to joining BCG in 1980, he worked at United Press International as a reporter and later in new product development. He holds an MBA with honors from Harvard University and a BA in economics and history from Brown University.
Read more Read less
You're getting a free audiobook


You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.
Try for $0.00

The $10 Trillion Prize

Most popular
View Details

Best Sellers

Product List
  • Treasure Hunt Audiobook By Michael J. Silverstein cover art

    Regular price: $13.50 or 1 credit

    Sale price: $13.50 or 1 credit

    Try for $0.00
  • The $10 Trillion Prize Audiobook By Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael cover art

    Regular price: $25.78 or 1 credit

    Sale price: $25.78 or 1 credit

    Try for $0.00
  • Women Want More Audiobook By Michael J. Silverstein, Kate Sayre cover art

    Regular price: $22.49 or 1 credit

    Sale price: $22.49 or 1 credit

    Try for $0.00
  • Rocket Audiobook By Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh cover art

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

    Try for $0.00
  • Rocket Audiobook By Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh cover art

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

    Try for $0.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central