Dan Croxen-John
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Dan Croxen-John

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Dan Croxen-John is the founder and CEO of AWA digital, an international e-commerce website optimisation agency which regularly delivers double and triple digit sales uplifts for large and small e-commerce businesses. His co-author is Johann van Tonder, COO of AWA digital. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing and a popular speaker at CRO conferences worldwide. E-COMMERCE WEBSITE OPTIMIZATION is a practical guide to improving online sales and conversion rates. Featuring a range of revealing case studies, the book provides a wealth of guidance on the entire process of optimizing both mobile and desktop websites, from project kick-off through to research, prioritization and split testing. It equips the reader to improve online sales and grow an e-commerce business using the tools, techniques and methods practiced by the world’s most successful multichannel retailers. If you would like to find out more about the book, please visit www.awa-digital.com/why95percentdontbuy.
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