AUTHOR
Carol S. Pearson
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- By: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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Overall3.5 out of 5 stars 9
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Performance4.5 out of 5 stars 7
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Story4.5 out of 5 stars 7
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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1 out of 5 stars
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The narrator reads the in-line citations
- By Jason Gilbert on 10-22-22
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release date: 08-30-22
- Language: English
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