AUTHOR

Ben Parr

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Ben Parr is an award-winning entrepreneur, investor, advisor, journalist and author. He is President and Co-Founder of Octane AI, the quiz and zero-party data marketing platform for Shopify brands. He is the co-host of the Business Envy, a podcast where he and beloved actor Greg Grunberg get advice from the most successful people in business for their new business venture. Ben is also the author of the best-selling book "Captivology: The Science of Capturing People's Attention", published by HarperCollins. Previously, Ben was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He was also a columnist for CNET and Inc. He advises companies on marketing, PR, growth and fundraising. He sits on the board of directors at the Leila Janah Foundation. Ben is a member of Forbes 30 Under 30 and an alum of Northwestern University.

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Captivology

The Science of Capturing People's Attention

By: Ben Parr

Narrated by: Lloyd James

Length: 7 hrs and 59 mins

Release date: 03-03-15

Language: English

4.5 out of 5 stars 121 ratings
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