Political Campaign

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

Mark Lane tried the only US court case in which the jurors concluded that the CIA plotted the murder of President Kennedy, but there was always a missing piece: How did the CIA control cops and secret service agents on the ground in Dealey Plaza? How did federal authorities prevent the House Select Committee on Assassinations from discovering the truth about the complicity of the CIA? Now, Mark Lane tells all in this explosive new book.

Have you ever thought about running for public office? Do you want to know what it is like to be mayor, commissioner, governor, senator, or even the president? There is no playbook for running for office, at least one that you will find without hiring an expensive campaign manager. So you want to run for office? What you should know if you want to run for office or manage a political campaign discusses the common questions about running for office and describes the good, bad, and ugly of political campaigning.

Phillips charts the way forward for progressives and people of color after four years of Trump, arguing that Democrats must recognize the nature of the fight we're in, which is a contest between democracy and white supremacy left unresolved after the Civil War. We will not overcome, Phillips writes, until we govern as though we are under attack—until we finally recognize that the time has come to finish the conquest of the Confederacy and all that it represents.

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.

The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy."

The 1960 presidential election between John F. Kennedy and Richard Nixon is one of the most frequently described political events of the 20th century, yet the accounts to date have been remarkably unbalanced. Far more attention is given to Kennedy's side than to Nixon's.

Today's political pundits express shock and disappointment when candidates resort to negative campaigning. But history reveals that smear campaigns are as American as apple pie. Anything for a Vote is a look at 200-plus years of dirty tricks and bad behavior in presidential elections, from George Washington to Barack Obama and John McCain. Let the name-calling begin!

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

An American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race, Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.

In the book How to Run for Local Office, you will learn insider tricks from 20-plus-year political veteran Michael Cole. He brings to you step-by-step instructions on how to look with a critical eye of the expert in planning, launching, and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it.

From Donna Brazile, former DNC chair and legendary political operative, an explosive and revealing new look at the 2016 election: the first insider account of the Russian hacking of the DNC and the missteps by the Clinton campaign and Obama administration that enabled a Trump victory.

In 2004, journalist Bill Bishop coined the term "the big sort". Armed with startling new demographic data, he made national news in a series of articles showing how Americans have been sorting themselves into alarmingly homogeneous communities - not by region or by state but by city and even neighborhood. Over the past three decades, we have been choosing the neighborhoods (and churches and news shows) compatible with our lifestyles and beliefs.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

Two-time Pulitzer Prize winner Bob Woodward tells the revelatory, behind-the-scenes story of three wars—Ukraine, the Middle East and the struggle for the American Presidency. War provides an unvarnished examination of the vice president as she tries to embrace the Biden legacy and policies while beginning to chart a path of her own as a presidential candidate.

Identity Crisis takes listeners from the bruising primaries to an election night whose outcome defied the predictions of the pollsters and pundits. The book shows how fundamental characteristics of the nation and its politics - the state of the economy, the Obama presidency, and the demographics of the political parties - combined with the candidates' personalities and rhetoric to produce one of the most unexpected presidencies in history.

In 1940, against the explosive backdrop of the Nazi onslaught in Europe, two farsighted candidates for the U.S. presidency - Democrat Franklin D. Roosevelt, running for an unprecedented third term, and talented Republican businessman Wendell Willkie-found themselves on the defensive against American isolationists and their charismatic spokesman Charles Lindbergh, who called for surrender to Hitler's demands.