Food Marketing

One fateful day in 1996, after discovering that five freight cars' worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard vows to save his family's farm. What ensues-through hilarious encounters with all manner of livestock and colorful local characters-is a crash course in sustainable agriculture. Pritchard's biggest ally is his renegade father, who initially questions his son's career choice and rejects organic foods for sugary mainstream fare.

Ever wondered what your favorite taco stand can teach you about marketing? It's more than just making great salsa. "Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications" shows how focusing on local culture can make your business a community favorite. By embracing local flavors, you can create unique and memorable customer experiences.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Men are under daily attack from the preservatives in processed food, the emasculating chemicals found in public tap water, and the female growth hormones in meats, all of which are causing an increase in erectile dysfunction. With the average 25 year-old-male only having half the sperm count he should have, our virility is literally being eroded everyday by the supermarkets and fast food chains in the name of profit.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Discover the beneficial techniques of fermentation for a healthier gut! In Fermented Foods for Gut Health, we will take you through the simple fermentation process, its benefits to your body. With the scare of not using some form of antibacterial soap, sanitizers or pasteurized foods and dairy products, we are killing off not only the bad bacteria which is harmful to our bodies, but the good bacteria that is to our bodies for attaining optimum health too. It is a trend today to pay for expensive probiotic pills on eating huge amounts of yogurt to replace the good bacteria that are destroyed...

In a world where hunger persists amid abundance and climate change threatens our very existence, Shannon Dobbs presents a groundbreaking solution to our broken food system. This isn't just another book about the problem—it's a comprehensive guide to fixing it. Dobbs, an Army veteran turned food system innovator, unveils the revolutionary Nexus and Nodes model. This scalable approach bridges the gap between food waste and food insecurity, turning challenges into opportunities for community empowerment and environmental healing.

Get Your Successful Food Truck Business up and Running in No Time with This Step-By-Step Guide Are you looking to start a food truck business but don’t know where to start? It's no secret that starting and running your own food truck can be incredibly profitable and fulfilling --but it's also hard work. There are so many things to think about, from the initial planning stages to marketing your food truck and everything in between. There are a lot of moving parts when it comes to starting and running a food truck business. It can be hard to know what steps to take, what resources to use, ...

Looking to start your own personal chef business, but not sure where to begin? Look no further than "The Home Chef" – the new eBook that will guide you every step of the way to becoming a successful home-based personal chef. In this comprehensive guide, you will learn the skills and qualifications you'll need, as well as how to find your niche in the market as a personal chef. You'll get advice on setting up your home-based kitchen and sourcing quality ingredients from suppliers. Plus, you'll find out how to price your services, promote your business and build a solid client base. This ...

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind.

Embark on a captivating culinary journey with "Hypnotic Gastronomy: Tailoring the Sensory Expression for Every Bite." This groundbreaking book explores the intersection of food, hypnotic suggestion, and sensory immersion, transforming the way you experience dining at every level. From street food vendors to Michelin-starred chefs, discover the power of evocative storytelling, multisensory experiences, and immersive ambiance to create unforgettable moments around the table. Hypnotic Gastronomy, a novel concept established by Joseph Crown, seamlessly blends the finesse of culinary art with ...

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.

Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is touched by theft, secrecy, sabotage, and fraud. Farmers patrol their fields with rifles and fear losing trade secrets to spies. Hunters plant poisoned meatballs to eliminate rival truffle-hunting dogs. Naive buyers and even experts are duped by liars and counterfeits. Deeply reported and elegantly written, this exposé documents the dark, sometimes deadly crimes at each level of the truffle’s path from ground to plate, making sense of an industry that traffics in scarcity, seduction, and cash.

In the bustling heart of Chicago, where deep-dish pizza meets cutthroat business, Ivy Rowe thought her biggest challenge would be landing the next big marketing contract. She was wrong. When Ivy's client and friend, Celeste Green of Chicago Dogs, is found murdered at a high-stakes Blackhawks game, the savvy marketing executive finds herself thrust into a world of danger she never expected. With the police eyeing the wrong suspect, Ivy knows she must uncover the truth – but at what cost? As she digs deeper, Ivy unravels a conspiracy that goes far beyond a simple business rivalry. From the ...

Ian Purkayastha is New York City's leading truffle importer and boasts a devoted clientele of top chefs nationwide, including Jean-Georges Vongerichten, David Chang, Sean Brock, and David Bouley. But before he was purveying the world's most expensive fungus to the country's most esteemed chefs, Ian was just a food-obsessed teenager in rural Arkansas - a misfit with a peculiar fascination for rare and exotic ingredients. The son of an Indian immigrant father and a Texan mother, Ian learned to forage for wild mushrooms from an uncle in the Ozark hills.

Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.

Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.