igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies

By: Nora Engelbert and Margret Jäger
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  • Summary

  • Dr. Nora Engelbert and Dr. Margret Jäger host a dynamic podcast that brings together anthropologists from around the globe to share compelling stories and insights on the vital role anthropology plays in navigating the complexities of the 21st century. Their discussions aim to inspire today's leaders by highlighting how anthropological perspectives can foster health and wealth for businesses and societies alike. This podcast serves as a valuable resource for a diverse audience, including CEOs, HR leaders, IT managers, NGO representatives, and healthcare professionals. Listeners gain actionable insights into enhancing customer satisfaction, improving collaborative practices amid increasing complexity, and developing innovative technologies that truly address human needs in our digital age, ultimately helping employees, customers, and patients thrive. Students of anthropology will find this podcast particularly enriching. Dr. Engelbert and Dr. Jäger offer profound and motivating insights into how anthropology's holistic, systemic, and empirical approaches serve as a foundation for co-creative management methods. Moreover, the podcast showcases the unique methodologies and perspectives of anthropologists that can inspire both small and large organizations to broaden their horizons and amplify their impact. Featured guests from various applied fields of anthropology include: Dan Podjed: Founder of the Applied Anthropology Network of EASA (Social Projects) Gaia Campanelli: Expert in Ecology & Climate Bo Wang: Specialist in Health Tech Margret Jäger: Authority in Healthcare Nora Engelbert: Advocate for Business Anthropology in IT & Business Transformations Join us on a journey to uncover the transformative power of anthropology in shaping our world today. For more information on how we work with anthropology go to igdra space gUG: https://www.igdra-space.org/en EASA Applied Anthropology Network: https://applied-anthropology.com/ More on the two hosts Margret Jaeger https://www.linkedin.com/in/margret-jaeger-2621498b/ Nora Engelbert https://www.linkedin.com/in/nora-engelbert/ & https://www.noraengelbert.de/en Sound and cut made by Lars Rühmann from LevelUpYour Podcast https://www.levelupyourpodcast.de/
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Economics Management
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Episodes
  • Episode 5 - Nora Engelbert - anthropologists as key drivers of co-creative collaboration in future companies

    Episode 5 - Nora Engelbert - anthropologists as key drivers of co-creative collaboration in future companies
    Dec 16 2024
    Agile project management may seem recent, but anthropologists have been pioneering co-creative, collaborative methods for over a century. While businesses tout 'innovative' approaches, anthropologists have long applied empirical, iterative, and holistic strategies in their fieldwork—without the corporate world even realizing it. Join Nora as she shares her 10-year journey to merge anthropology and technology, culminating in the groundbreaking collaboration model of Kyona Group, designed to help companies thrive in today’s complex world."
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    33 mins
  • Episode 4 - Gaia Campanelli - anthropologists' fight to save our planet and its peoples

    Episode 4 - Gaia Campanelli - anthropologists' fight to save our planet and its peoples
    Dec 2 2024
    In this episode, we sit down with Gaia Campanelli, a dynamic climate expert blending anthropology, policy, and youth engagement to tackle one of the world’s most pressing challenges.
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    23 mins
  • Episode 3 - Bo Wang - how anthropology shapes the future of health tech while boosting profit

    Episode 3 - Bo Wang - how anthropology shapes the future of health tech while boosting profit
    Nov 11 2024
    How can anthropology drive both profit and customer satisfaction in health tech? In this episode, we explore why UX/UI innovation in IT products is an anthropologist’s playground. By applying a holistic, iterative approach that truly understands patients' realities, anthropologists ensure products hit the mark—saving businesses from costly missteps and boosting success. Discover how anthropology is the secret weapon behind profitable, customer-centered health tech innovation.
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    27 mins

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