If you're growing a midsize business, and need to focus your team's time on the business rather than social media...give Wendy Pace a call. Wendy had the courage to be a guest on The Future Of Email when she's not really a big fan of email!

Pace Setting Media handles social media for companies; they're immersed in helping clients learn who their customers really are, and how to reach them (cost-effectively) on a wide range of social-media platforms — including email :-)

AI comes up a lot in the conversation, with divergent opinions on the probable outcomes. Will AI make credible, compelling video content — or more drivel? Will copy and writing get better? Wendy's clearly paying close attention to the space.

It's been said that email is the original social media. This conversation tends to suggest that opposite, at least in terms of social media as it operates circa 2024. The heavy hand of algorithms and filters in the social media space don't apply (at least, not as much) in the inbox. From Wendy's perspective, that's bad — too much email. From Matthew's perspective, that leaves the person in control albeit with an additional workload.

If you're starting to think that you're under-utilizing social media and/or email to grow your business...give this conversation a listen!