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Hi!

In this week’s lessons we’ll talk about some of our

best strategies for building and growing a YouTube

channel.

Today, let's talk about the importance of choosing a

theme for your channel.

You want people to associate your channel with one main

theme when you’re just starting out.

You want people to hear the name of your channel and

immediately associate it with a specific theme.

Then you can branch out later once you’ve established a

following.

Examples:

* Go-to person for tips on social media marketing.

* Go-to channel for do-it-yourself home improvement videos.

You also want your channel name to be unique, memorable

and clear. Don’t piggyback off someone else’s channel name.

Instead, work towards creating a brand that’s unique and

all your own.

And there’s one more thing to consider when deciding on

a name for your channel. You want to choose one that allows

your content to evolve over time.

While your channel name should make it very clear to

viewers what type of content they can expect, you also want

to make sure that your channel name isn’t so strictly

focused that when you want to branch out later and

create content for other areas of your market, you

end up confusing your audience.

Example: Let’s say that you are interested in creating

a channel that provides home-improvement tutorials.

Instead of choosing a name for your channel that

focuses on one specific type of home-improvement project,

consider a memorable name that implies the type of

content you’re offering, but is flexible (broad) enough

to where you can cover all the different types of

improvements as your channel grows.

In tomorrow's lesson, we'll take a look at why you

should develop a snapshot for your channel before

you even begin creating content.

Doing this will help you define your channel's overall

purpose, your goals and how you'll accomplish them.

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