In this episode, we talk about starting a business! We felt like this was a logical next episode for us since it is so fresh in our minds having just started this business. Like we mentioned before, we both own businesses that launched in 2023 and have taken slightly different paths with those.

Carly started her business with a jump in and figure it out as you go mindset. She built out her client base through connections and networking. She got in touch with previous employers and asked if they needed help and wanted to contract to her or had connections who need help. She has since established a healthy balance between retainer clients and new projects or continuous projects. All her marketing efforts have been through networking and word-of-mouth, which has worked for her.

Kelly started with a more conservative mindset, setting out all her plans, goals, offerings, and making sure everything was buttoned up first. Then she joined a business group where she met potential clients and learned what she could about the business world. She has since started networking and joining more groups in order to get the word out about her services.

We wanted to share steps to help you get started on your business, lots of these happen in tandem, but for the sake of creating a guide, we have listed them as steps here! Please reach out with questions, we’re here for you!

Check out:

⁠You Handled That Perfectly™⁠

⁠You Handled That Perfectly™ Playlist on Spotify

You Handled That Perfectly™⁠⁠ Instagram

Carly interviews Kelly: Kelly is the founder and owner of Avalon Professional Services, where she helps female entrepreneurs—especially moms—streamline their operations with high-level support that bridges the gap between a virtual assistant and a fractional COO. With over 20 years of remote work experience and a background working alongside C-level executives, Kelly has mastered the art of organization, efficiency, and strategic problem-solving. She is passionate about helping business owners reclaim their time so they can focus on what truly matters.

Dedicated to delivering exceptional service and building strong, long-term relationships, Kelly goes above and beyond to support her clients. As a wife, mother of two, and entrepreneur, she understands the importance of work-life balance and brings this perspective to You Handled That Perfectly™, offering real, relatable insights from her own journey.

When she’s not working, Kelly finds joy in little adventures with her family, embracing the outdoors with her dogs, immersing herself in music, podcasts, or audiobooks, indulging in gaming, and nurturing her passion for holistic wellness.

Check out:

Avalon Pro Services

You Handled That Perfectly™ Playlist on Spotify

Kelly interviews Carly: Carly has been in the design world for over 15 years! Her career started in fashion design and then moved into packaging design and finally expanding to all areas of graphic design. She has a Bachelor’s degree in Business, a degree in Product Development, and an MFA in Graphic Design. She absolutely loves all things visual, whether it is viewing them or creating them. You’ll find that she is an extremely efficient worker and receptive to your requests since your goals are the same, create something that allows your brand to shine.

White Space Design launched in January of 2023 as a design agency focusing on graphic design, web design, and product/content photography. In design, white space gives the viewer a moment of pause, a chance to breathe. It isn’t empty or blank, it’s purposeful. Carly’s mission is to give your brand the space it needs to stand out in your industry through visually compelling design.

Carly lives in Southern California, with her husband, two kids, and a puppy. She loves traveling, a good book, things that sparkle, live music, playing piano, and spending quality time with family and friends. She is excited to see the path her life takes as her children and business grow.

Check out:

White Space Design

You Handled That Perfectly™ Playlist on Spotify