You Are The Brand

By: Mike Kim
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  • Summary

  • You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • 453: Why successful people feel empty after achieving their goals with James Beng Lee

    453: Why successful people feel empty after achieving their goals with James Beng Lee
    Feb 11 2025

    Today I talk with James Beng Lee to rethink success. Whether it’s hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now?

    James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it’s not defined correctly. We discuss the phases when people start questioning their definition of success, how the fear of not enough keeps us stuck in achievement cycles, and why true transformation requires more than just hitting the next milestone.

    We also break down the crucial role of support networks and why so many high achievers struggle with loneliness. James introduces his 4S Framework—a way to recalibrate the relationships in your life to better support your growth. If you’ve ever felt like you’ve "made it" but still feel a void, this conversation will give you new insights into what truly matters.

    CONNECT WITH JAMES BENG LEE

    • Website: https://liveholystic.com/
    • Instagram: https://www.instagram.com/jamesbenglee/

    Connect with Me on Social:

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
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    47 mins
  • 452: Never-before-told personal stories that shaped my life as a bestselling author

    452: Never-before-told personal stories that shaped my life as a bestselling author
    Feb 4 2025

    In this episode, my friend Nick Cavuoto flips the script and puts me in the hot seat. We cover everything from my childhood dreams of becoming a comic book artist to the lessons I’ve learned from my parents, my entrepreneurial journey, and why books have become my personal legacy.

    I also open up about my relationship with my father—how we went nearly a decade without speaking, the wild stories from his past (including an actual CIA job offer!), and how reconnecting with him shifted my perspective on life, business, and self-worth.

    If you’ve ever struggled with defining success, questioned where you’re heading next, or wrestled with family dynamics and personal growth, this is one of my most candid conversations yet.

    Get my book, You Are the Brand: https://amzn.to/40Ntc2O

    Connect with Me on Social:

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
    Show more Show less
    33 mins
  • 451: Building a Unicorn Team to Make Big Things Happen with Jen Kem

    451: Building a Unicorn Team to Make Big Things Happen with Jen Kem
    Jan 28 2025

    If you’ve ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn’t the answer and the mindset shifts that make all the difference.

    • Why your next level requires a mindset shift from “donkey work” to “unicorn thinking”
    • How to identify the right team members, even if you’re just starting out
    • The key to turning endless ideas into actionable, profitable projects
    • Why solopreneurs need to focus on culture, even with small or part-time teams
    • Jen’s practical framework for filtering ideas and delegating effectively

    Resources Mentioned:

    • Jen Kem’s book, Unicorn Team

    Connect with Me on Social:

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
    Show more Show less
    38 mins

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Profile Image for K. M.

These podcasts are golden!

I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

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