World of Marketing

By: Tom Foster
  • Summary

  • This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Episodes
  • Episode 247: The Five Lies Lawyers Need to Move Past With John Kormanik
    Nov 15 2024

    John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Success Isn’t Comfortable

    1:04 Introduction

    3:05 Getting to Know John

    6:17 Break the Law With John Kormanik

    8:35 John’s Beginnings as a Coach

    10:33 Do I Always Need to Be Grinding?

    11:54 I’m Not Busy… Am I Being Lazy?

    14:12 Do I Always Need to Be Available?

    18:40 Will Money Actually Make Me Happy?

    21:13 Am I Weak If I Ask For Help?

    26:30 Lawyers Think Differently

    29:05 Success Isn’t Comfortable

    31:10 How John Works With Lawyers

    33:25 Wrapping Up

    Many lawyers express the same concerns: they’re burnt out, they question themselves, and they aren’t sure of the next step of their career when they go into business for themselves. Coaches are all different, but John Kormanik brings the truth to the table. There are five lies that every lawyer seems to believe, the secret to success (and happiness along the way) is to learn to ignore them and move past with a renewed sense of purpose and life. Understand what you need to know, and what you probably haven’t been told yet, by listening to John Kormanik’s wisdom today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - John Kormanik of John R. Kormanik Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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    37 mins
  • Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott
    Nov 8 2024

    Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Importance of a Marketing Team

    1:04 Introduction

    2:12 Alexander’s Fitness Journey

    6:11 Presentation: Helping Clients Succeed

    6:46 Baseline Digital Marketing

    9:22 Visibility + Gated Content = Leads

    11:57 Organic & Local SEO

    14:39 Marrying Content With Context

    22:32 Finding New Marketing Solutions

    23:07 On-Page SEO

    30:04 The FMW Marketing Services Team

    31:13 The Importance of a Marketing Team

    32:40 DSS: The Secret Weapon

    35:17 Closing Thoughts

    No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Alexander Scott of Foster Web Marketing

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    36 mins
  • Episode 216 REMASTERED: Adaptability and Resilience in Podiatry With Nathan Ivey
    Nov 1 2024

    Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Obstacles in Taking Over a Practice

    1:17 Introduction

    4:44 Is There a Secret to Podiatry Growth?

    8:48 How Nathan Got Started

    11:50 Building Without a Guide

    13:28 Nathan’s Background Outside of Work

    14:34 Setting Up Shop in Albuquerque

    16:38 Obstacles in Taking Over a Practice

    21:00 The Necessity of Resilience

    23:45 Marketing Before FWM

    26:10 Modernizing Marketing With FWM

    30:50 Performance Improvements With FWM

    33:55 Flying From Practice to Practice

    36:29 Dealing With Social Anxiety

    41:26 Nathan’s Best Piece of Advice

    42:31 Nathan’s Daily Rituals

    44:58 Closing Thoughts

    You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    49 mins

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