• Will Video Kill The Audio Podcast?

  • Oct 17 2024
  • Length: 59 mins
  • Podcast

Will Video Kill The Audio Podcast?

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  • https://randycantrell.com/inside-the-yellow-studio/ The link above is a comprehensive list of the gear inside The Yellow Studio. Assume every link is an affiliate link. Ironically, I chose to make this an audio, not a video. Yes, that was intentional. I hope you'll click PLAY. It started in 1997. This podcast. It was a handheld Olympus digital recorder. No SD card. Just built-in memory. It was less than $100 and I'd been using it for a while to dictate work notes and ideas. Audio was easy. And cheap. Well, recording it was easy. Getting it online was a bit more cumbersome. Getting it off the Internet to listen was infinitely more difficult because we knew nothing of MP3, today's defacto standard audio file format. My digital recorder used some funky format, but it was still possible to hear it from a website with a domain name a foot long, comprised of a bunch of letters and numbers (a free web page that came with my Internet service provider - ISP - Flashnet). Somebody other than my family found it because my first email came from somebody in Sweden. It blew my mind. It was all done with a digital recorder, a dail-up modem, and an Internet connection. Add in a bit of rudimentary HTML skills, so I could build an ugly website, and you had the first iteration of Leaning Toward Wisdom. I dubbed it that because it was what I was trying to do - lean more toward wisdom and away from foolishness. I was 40 years old and that was 27 years ago. Within a few years, I got serious. I registered LeaningTowardWisdom.com and invested a few thousand dollars (okay, probably closer to three thousand) for a rack of equipment and a couple of Heil PR40 mics (an amateur radio operator friend recommended them). That was The Yellow Studio for many years, recording into a Mac computer using software I can't remember until I found Twisted Wave, a Mac audio recording/editing software recommended by a voiceover actor friend. I bumbled along for a few more years. My audio quality was a point of pride and I was regularly complimented for it thanks mostly to good room acoustics thanks to a ton of books AND to Aphex 230 voice processors (one for each mic, I had two). My broadcast workflow meant that whether I was on Skype (later Zoom) or recording, my audio quality was always the same. I went for years without investing anything more. That rack of gear and those two Heil microphones were stapmles inside The Yellow Studio for years. Audio was easy. And after that initial investment, cheap. The ongoing costs were maintaining domain names and website hosting (I hosted my own audio files for years before learning I should get a media host). Eventually, I found MapleGrove Partners thanks to a buddy, Jim Collison. They would host my site and my media files because they're podcast-friendly like that. But beyond that, I had no real costs. People entered podcasting trying to figure out how to do it as cheaply as possible and I never understood it. I don't hunt. Or fish. Or bowl. Or golf. I don't collect anything (well, I once collected books...but only to read). I had no hobbies except this. That's still the case. Buddies who were into all of those things (and more) would regularly spend hundreds or thousands of dollars every year. Most of them weren't wealthy. They were just ordinary guys who enjoyed whatever they were in to. They didn't think twice about investing in hobbies they loved. I loved podcasting and I had saved for a good while before buying my initial setup. Admittedly, I made a sizeable investment, but it was calculated, planned and well thought out. It stood the test of time, too. I produced untold podcast episodes with that rig. Then Rode, an Australian company, bought Aphex, the makers of my favorite vocal strips, responsible for how my podcast sounded. It didn't affect me...until it did. Around 2019, Rode introduced a mixer with Aphex technology built in. Wait a minute, what?
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