• Why Consumer-Based DeFi Applications Are the Catalyst for Worldwide Blockchain Industry Adoption, with Cecilia Hsueh @ Morph (Video)

  • Feb 14 2025
  • Length: 32 mins
  • Podcast

Why Consumer-Based DeFi Applications Are the Catalyst for Worldwide Blockchain Industry Adoption, with Cecilia Hsueh @ Morph (Video)

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  • Summary

  • Cecilia Hsueh is the co-founder and CEO of Morph, the global consumer layer that drives blockchain adoption. A serial entrepreneur with over 12 years of experience building consumer-focused companies, she previously led crypto exchange Phemex to achieve $5B in daily trading volume. Before entering Web3, she ran a successful market research firm advising Fortune 500 companies on consumer strategy and built a direct-to-consumer sportswear brand. Cecilia is passionate about building inclusive web3 ecosystems for the mass market.

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