• Why Aren’t More Retailers Targeting Drivers? - Episode 480

  • Feb 17 2025
  • Length: 29 mins
  • Podcast

Why Aren’t More Retailers Targeting Drivers? - Episode 480

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  • Summary

  • The gas price sign used to be the most important means of communications to attract drivers to c-stores. Today, digital communications have unleashed many other more effective opportunities to tell customers about your offer by appealing to their known behaviors.

    Hosted by:

    Jeff Lenard

    About our Guest:

    Fred Dimesa, Head of Product for Marketing Solutions, Arity

    Fred is head of product for marketing solutions at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space.
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