Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first season diving deep into the NFL, the death of Duolingo’s beloved owl, and the end of personal style. Let’s get into it.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Hockey fights are on the rise lately. Does it create more camaraderie?
• 03:45 – The Drake and Kendrick beef continues. Are we over it or ready to lean into our hater side?
• 05:30 – Love Is Blind drama.
• 08:20 – We missed our Super Bowl recap, so here are some key moments we wanted to talk (and complain) about.
• 15:00 – Thoughts around the Super Bowl ads. Did they actually perform well this year?
• 18:00 – Mitzi’s recap of her first big NFL year and her favorite team.
• 27:00 – Thing 1: Duolingo’s owl is dead? What’s going on with this campaign?
• 33:30 – Thing 2: NikeSKIMS; what’s going on here? And why don’t we love it yet?
• 46:00 – Thing 3: Have algorithms completely cooked our personal style? Addressing a larger conversation around what influences us.

Show notes:

- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 00:30 – This past weekend the Grammys happened and there were some amazing, well deserved wins.
• 07:30 – Some of our favorite performances from the Grammys.
• 10:00 – Was this shade against Drake?
• 14:00 – Super Bowl predictions and stories we’re following.
• 19:20 – The White House is inviting “new media” (aka content creators) to ask questions during press briefings.
• 25:00 – Media literacy, independent journalism and sourcing content from outside of your algorithm.
• 31:00 – Netflix is coming for… Everything. Everyone.
• 34:40 – What would pull us further into Netflix.

Show notes:

The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up in the football world. Let’s dive in.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – TikTok was banned in the US… and then it wasn’t.
• 09:00 – While it was going down with TikTok, Meta launched a ton of updates (including a new grid, editing app, and more).
• 18:00 – Meanwhile, Meta is getting rid of fact-checking. Why it isn’t as bad as you might think.
• 24:20 – Drama from recent football games.
• 39:00 – Updates from the WAGs of the NFL.
• 42:00 – Check out our 2025 Trend Report! Linked in the show notes below.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.