One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.

So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder and CEO of Partytrick, offers insights on hosting successful book launch events.

Great Moments in the Episode

4:50 – 6:20 Tips for not overthinking a book launch event.

6:28 - 7:38 How to prepare your guests for the book launch event to increase attendance.

7:40 - 9:29 The difference between in-person and online events, and how to prepare for both.

9:30 – 10:57 Introducing elements of surprise to your book launch event.

11:00 – 13:07 How to get people excited to promote your book at a book launch event.

13:09 – 14:59 How to successfully use book clubs to create conversation around your book.

14:45 – 17:30 The ins-and-outs of getting people to in-person events, and the danger of bookstore events.

17:31 – 18:24 The benefits of cross-promotional partnerships.

18:25 – 19:43 Why you should do in-person and online events.

20:35 – 23:22 What a broadcast channel is and how to use it to promote your book.

23:25 – 24:37 How to think of social media in terms of your book launch.

24:40 – 27:13 Advice for authors who struggle being in the spotlight.

27:15 – 31:59 Creative content ideas for book launch events.

32:10 – 36:14 Going back to the three basics of planning an event.

Connect with Virginia

Her Business, Partytrick: https://www.partytrick.com/about

Her Blog: https://www.partytrick.com/blog

The Power of Moments: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765

Words of the Episode

untrammeled: (adj) not deprived of freedom of action or expression; not restricted or hampered.

wanton: (adj) deliberate and unprovoked.

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