• Episode 44: Brennan Howard, From Growing Up, To Building Community, And What It Might Mean To Be A Leader
    Feb 6 2025

    Ever wondered how a child’s summer program could shape a future leader? In this episode, Michael Howard is joined by his son Brennan Howard, who shares his inspiring journey from a young participant in the Capitola Junior Lifeguards to becoming its director at 20, to then becoming a Lifeguard Captain for the first new license given in the US in 30 years. Brennan offers insights into how the program's mission to "waterproof" the community has cultivated not only lifeguards but also well-rounded individuals equipped with life-saving skills. The stories highlight the profound impact of community support and personal growth within Santa Cruz, a place where mentorship and teamwork are more than just ideals—they're a way of life.

    The conversation takes a fascinating turn as we explore the intriguing dynamics of leadership, politics, and advocacy through Brennan’s experiences. Despite the challenges of balancing egos and navigating school district politics without decision-making power, Brennan stresses the importance of collaboration and communication. These skills, rooted in early lifeguard training, translate seamlessly into broader contexts, emphasizing that progress is a collective journey. We also tackle the evolution of surf culture and localism, where Brennan reflects on the changing landscape and the need for new approaches to safety and inclusivity in the surfing community amid increased crowds.

    Join us as we celebrate remarkable success stories from the Capitola Junior Guards program, which continues to mold exceptional athletes and community leaders. Brennan's reflections on personal growth underline the immense value of finding a purpose beyond individual ambitions, fostering genuine connections, and contributing to a larger community. This episode is not just a conversation about lifeguarding; it’s a testament to the transformative power of mentorship, service, and community engagement in shaping resilient individuals who make a positive difference in the world.

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    55 mins
  • Episode 43: Michael Chavez, From Ken's Top Notch Produce to Community Love: Harvesting More Than Just Fruit
    51 mins
  • Episode 42: Caleb Howard and The Waves of Change: A Lifeguard's Journey Back Home
    Jan 30 2025

    What motivates a lifeguard to return to the sandy shores after years of pursuing a career in clinical counseling? Join us as Caleb Howard shares his incredible journey back to Santa Cruz, where the pull of the ocean waves and the call of family brought him home. With a background in trauma therapy and lifeguarding, Caleb opens up about the complexities of balancing a career in mental health with the call of the sea. Through personal anecdotes, we explore the highs and lows of his decade-long journey, touching on the demanding nature of lifeguarding and the unique challenges faced by those who choose this life-saving profession.

    As we navigate the changing tides of lifeguarding culture, explore the persistent issues within mental health services, and understand the evolving dynamics of the Santa Cruz surf scene, this episode delves into the personal and professional growth that shapes our lives. Listen to how Caleb's experiences reflect broader societal changes, highlighting the interplay between personal ambition and community responsibility. We discuss the systemic challenges of becoming a therapist in California, the cultural shifts in local surf communities, and the dedication of volunteers who step up during crises, painting a vibrant picture of a community in flux.

    Our conversation also turns to the importance of community awareness and proactive communication in water safety practices. With a focus on hope and resilience, we reflect on how individuals continue to thrive within flawed systems, offering light in challenging times. Through it all, the bond between father and son shines through, as we share lessons learned and laughter in equal measure, underscoring the enduring theme of support and love. Join us in this heartfelt conversation that blends the personal with the universal, revealing the power of family and community in shaping our lives.

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    1 hr and 7 mins
  • Episode 41: Paul Locatelli, From The Challenges of Being The OG Zoolander, to Triumphs: A Personal Odyssey
    Jan 28 2025

    What would you do if you found yourself at a crossroads, questioning everything you once held dear? Join us for an intimate conversation with Paul Locatelli as he shares his transformative journey, from growing up in the vibrant community of Santa Cruz to overcoming personal challenges like stuttering and learning disabilities. With honest reflections on his time as a youth in Santa Cruz, Paul opens up about the power of friendships and how social dynamics have shifted since the '70s and '80s. This episode promises a heartfelt exploration of resilience and the friendships that shaped a life.

    Switching gears, we venture into the often-glamorous yet challenging world of modeling. We expose the industry's hidden realities, from the pressures to conform to its demands to the uncomfortable casting couch phenomenon. Through candid anecdotes and personal stories, we reveal how standing one's ground can alter a career trajectory. In reflecting on these experiences, we draw parallels to broader societal changes in marriage, parenting, and generational shifts, painting a vivid picture of a world where personal integrity is often tested.

    Finally, we explore the ever-evolving socio-political landscape of Santa Cruz, a town rich in culture and community. We discuss the influence of the local university, shifting demographics, and the vibrant entrepreneurial spirit that defines the area. With stories of inspiring local figures like Reggie, who champions youth development, we highlight the unique cultural influences and community values that continue to shape Santa Cruz. Through personal anecdotes and broader reflections, we celebrate this dynamic town as a place where community support and diversity thrive.

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    57 mins
  • Episode 40: Maddy Keith Owner of Pointside Market, Putting the Local in Local
    Jan 24 2025

    How does a pizza shop employee become a successful entrepreneur in the vibrant community of Santa Cruz? Maddy Keith's story is one of love, resilience, and an enduring commitment to her hometown. Join us as we explore Maddy's incredible journey from flipping dough to managing surf shops and ultimately owning her own meat shop. Her tale is intertwined with the joys and challenges of growing up in Santa Cruz alongside her husband, Zane. Maddy's insights into family dynamics, business trials, and the passion for her community reveal the essence of a life spent in this unique coastal town.

    Food isn't just about sustenance; it's a journey of self-discovery and creativity for Maddy. We share how her culinary adventures have helped shape her authentic self, emphasizing the importance of character over mere skills. From the bustling energy of local street fairs to the spontaneous joy of creating delectable dishes, Maddy's enthusiasm is palpable and infectious. Her story inspires us to embrace the unknowns of entrepreneurship, turning challenges into opportunities to delight others and deepen her connection with her community.

    Santa Cruz is more than just a backdrop; it's a living canvas of cultural evolution and personal tales. We reflect on the transformation of surf culture and the rise of activities like jiu-jitsu, which mark this community's dynamic spirit. Maddy's memories of outdoor escapades and family traditions paint a vivid picture of a town where unity and connection are paramount. Whether discussing the impact of new residents or the shifting attitudes towards relationships, Maddy's experiences underscore the enduring bonds that define Santa Cruz, inviting us to consider our own connections to place and people.

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    59 mins
  • Episode 39: Lucas Salles-Cunha, Quicksilver Santa Cruz Director, and Owner of The Rise Collective
    Jan 21 2025

    Lucas Salles-Cuñha, a multifaceted leader in the fitness and swimming community, joins us to share his extraordinary journey across the United States, leading him to the serene shores of Santa Cruz. With roots in Southern California, a sojourn in Florida, and a return to the West Coast, Lucas narrates his transformation from a corporate insurance professional to a local community influencer. As the president of Quicksilver Swimming and Rise Collective, he brings a wealth of experience and passion for community building through fitness, focusing on the pivotal role of technique over sheer volume in swim training and beyond.

    Our conversation with Lucas uncovers the intricacies of integrating into new communities and the unique dynamics of local surfing scenes in Carlsbad and Santa Cruz. He offers a candid look at the challenges faced in establishing connections in surfing circles, sharing personal experiences as an Encinitas lifeguard and the lessons learned from rigorous training alongside Navy SEALs. Through these stories, Lucas highlights the balance required to respect local customs while fostering lasting relationships, illustrating the broader themes of personal growth, community engagement, and the pursuit of athletic excellence.

    In the latter part of our episode, we delve into the essence of competition and personal growth in sports, alongside the balancing act required in youth coaching. From empowering women and promoting inclusivity in swimming to emphasizing the importance of community support, Lucas paints a compelling picture of how sports can transcend competition and foster a sense of belonging. His insights into fostering resilience in new environments and nurturing talents in underrepresented communities promise to inspire listeners with a passion for creating inclusive and supportive athletic spaces.

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    1 hr and 16 mins
  • Episode 38: Mike Rodriguez From Woodhouse Brewery, Crafting Legacy and Resilience in Life's Journey
    Jan 16 2025

    Discover the remarkable journey of Michael Rodriguez, a visionary in the brewing industry, as he shares his courageous family history and his passion for jiu-jitsu and rugby. From escaping Cuba to pioneering new brews in Santa Cruz, Michael's story is one of resilience, creativity, and a love for sports that transcends cultural barriers. Uncover the rich tapestry of experiences that have shaped his path, from the brewing floors of Boulevard Brewing Company and Port Brewing Company to the founding of Woodhouse Blending and Brewing.

    Join us for an exploration into the heart of rugby, where the bonds formed on the pitch extend far beyond the game itself. This episode paints a vivid picture of the brotherhood and camaraderie found in the sport, with stories of unforgettable matches and lifelong friendships forged through shared struggles and triumphs. The inclusive spirit of rugby is celebrated, illustrating how the game fosters a sense of belonging and mutual respect, even amidst its inherent intensity.

    Jiu-jitsu takes center stage as we delve into its transformative power as an escape from competitive pressures. Michael and I share how this martial art provides a sanctuary for personal growth and reflection. The episode also touches upon the joys of coaching and the impact of nurturing young athletes, as well as a thoughtful discussion on spirituality and belief systems. These conversations weave together a narrative of life’s diverse paths, highlighting the importance of understanding, respect, and personal fulfillment.

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    1 hr and 3 mins
  • Episode 37: Reboot, With Brian Upton, And The Healing Power of Voices
    Jan 12 2025

    What happens when a podcast becomes your lifeline out of depression and into resilience? Join us as I sit down with my producer, Brian Upton, to recount a transformative year where the humble microphone served as a powerful tool for self-discovery and community connection. Through our dialogue, we reveal the peculiar yet profound impact of podcasting on mental health and the importance of being truly heard, while exploring the vibrant charm of Santa Cruz—a place where burdens are left behind, and healing begins.

    Santa Cruz isn't just a backdrop; it's a vibrant community that shapes our stories and feeds our conversations. We dive into the heart of empathy and the potential each person holds to make a difference by simply listening. Drawing insights from roles like therapists and pastors, we discuss the double-edged sword of social media, where genuine connections are as rare as they are valuable. Through these exchanges, we find beauty in the present and cherish the powerful connections forged amidst a whirlwind of information.

    Spanning topics from the evolution of gossip to the future of podcasting, this episode is a tapestry of personal growth and community engagement. We explore the idea of leaving a digital legacy and how recorded conversations could immortalize our stories for generations. As I embark on new creative ventures, like a comic strip and the expansion of Santa Cruz Vibes Media, we celebrate the resilience required to innovate in challenging times. Each episode is a testament to the remarkable individuals we engage with, highlighting the richness and diversity of human connection.

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    50 mins