In today's episode of Unfiltered, we dive into our 2025 predictions for the online business world and beyond. We're dishing on some things we expect to see more of, like: client experience, the evolution of digital courses, and the rise of hyper-specific and personalized business strategies. Plus some things we're ready to say goodbye to, like: hustle culture, arbitrary measures of success, and businesses who don't actually follow through on their brand values.

Highlights:

(00:00:00 - 00:04:06) Introduction

(00:04:07 - 00:12:15) How client & customer experience is going to continue to set businesses apart

(00:12:16 - 00:18:30) A shift toward more sustainability and less hustle

(00:18:31 - 00:26:10) Our predictions for the digital course and education space

(00:26:11 - 00:35:50) How consumers are holding brands to higher standards (and what that means for brands)

(00:35:51 - 00:44:00) Our thoughts on influencer culture and the role that it will play in 2025

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In this end-of-year reflection episode of Unfiltered we take a deep dive into our biggest lessons, breakthroughs, and moments of growth from 2024. We're sharing the ways this year challenged us to step into our most aligned businesses—whether it was saying no to unaligned clients or letting go of outdated narratives about success.

Stick around for part 2 of this episode where we share our predictions for 2025 and the online space!

Episode Highlights:

(00:00 - 03:22) Introduction

(03:23 - 08:14) How saying "yes" to the right clients or "yes" to the wrong clients shaped our year

(08:15 - 12:47) The balance between business growth and personal growth

(12:48 - 18:09) The lessons we've learned about making space for more fun and creativity in our businesses

(18:10 - 28:32) Creating an identity outside of 'entrepreneur' and practicing self-trust and acceptance

(28:33 - 34:15) Debunking the "secret sauce" myth

(34:16 - End) The importance of taking a holistic approach to personal development

We’d love to connect with you! You can ⁠join our broadcast channel⁠ and connect with us on Instagram: Han ⁠@hannahreed.co⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice⁠. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of ⁠this page on Alethea’s website!

We've all heard the advice that saying 'no' to unaligned clients makes space for 'f*ck yes' clients to follow, but it's not always as simple as just saying the word.

What about when you have no proof? What about when you really need the money? What about when you know you want to say 'no', but you keep end up saying 'yes' anyway?

In this episode, we're taking a deep dive into all the behind-the-scenes work we've had to do to be able to say 'no' to unaligned clients and how hard it can actually be.

Highlights:

(00:00—03:28) Introduction

(03:28—12:04) Scarcity mindset and the mindset shifts we've had to make

(12:04—14:40) How your stress response and ability to regulate can play a role in your ability to say 'no'

(14:40—23:51) The importance of pairing mindset work with taking action and the ripple effect it can have on your life and business

(23:51—31:22) Our relationship with trust (and how freaking difficult it can be sometimes)

(31:22—39:46) How leaning on your friends and tools (like Human Design) can help make it easier to say 'no'

(39:46—46:29) The lessons we've learned from saying 'yes' to unaligned clients

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!