In this final episode, we reflect on the transformative potential of digitalisation for tourism SMEs and the key learnings and takeaways we've heard throughout the series. The significance of collaboration and partnerships in improving competitiveness is also discussed.

In this episode, we'll be joined by:

1. Sandra De Puig, EU Project Manager, Catalan Tourist Board

2. Véronique Renard, Manager of the hospitality.brussels Cluster, hub.brussels

3. Asta Kristin Sigurjonsdottir, Managing Director, Iceland Tourism Cluster

4. Eija Raasakka, Senior Specialist RDI, Lapland University of Applied Sciences

Discover how the Tourbit project has helped businesses overcome challenges by integrating creative digital solutions to drive success in the European tourism sector.

In this episode, discover how to leverage SEO best practices alongside translation strategies to optimise your website for international audiences. We'll explore the power of translation, while also emphasising the importance of human expertise to ensure cultural relevance and SEO success.

In this episode, we'll be joined by:

• Nelson De Oliveira, Head of Sales, Skripto
• Guillaume Guivaudon, Marketing Manager, Little Guest

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Walk away with actionable tips to conquer multilingual SEO and take your tourism business global.

In this episode, dive into the real-world journey of implementing contactless hospitality solutions! Explores how Proactive Iceland and Hotel Breiddalsvik partnered to transform guest experiences through digital check-in, self-service options and upselling tools. Learn from their triumphs and challenges, from figuring out guest communication to developing solutions for lockouts.

In this episode, we'll be joined by:

1. Alla Ósk Gudmundsdóttir, Co-Founder, Proactive Iceland

2. Fridrik Arnason, Owner, Hotel Breiddalsvik

Discover how contactless tech can transform your business while avoiding pitfalls.

In this episode, we delve into the emotional core of travel planning! Discover how travel agencies can leverage the power of emotional computing to craft unforgettable experiences that resonate with your clients.

In this episode, we'll be joined by:

• Delphine Bonte, CEO, Un p’tit voyage

• Ariane Flahault, CEO, l'Aleph

Discover actionable takeaways to craft unforgettable experiences & ditch the star ratings!

In episode 11, you'll learn how building strong partnerships with tech startups drives the transformation of hospitality businesses by integrating innovative solutions into their operations.

In this episode, we'll be joined by:

Ásgeir Hreidarsson, Manager, Camping Hamrar

Brynjar Ingimarsson, Software Developer, Reisa

Discover how to develop customised digital tools that solve unique business needs.

In episode 10, you'll learn how to leverage the power of data to improve sustainability and lower carbon emissions associated with daily operations.

In this episode, we'll be joined by:

• Javad Hatami, CEO & Co-Founder, Builtrix

• Paulo Soeiro, Head of Engineering and Innovation, Group Visabeira

Discover how to improve the energy efficiency of existing infrastructure!

In episode 9, you'll learn how to blend traditional hospitality with modern technological solutions and environmental responsibilities.

In this episode, we'll be joined by:

Thomas Wieser, CEO, Camping Sass Dlacia

Peter Licen, CEO & Design Principal, Lushna

Learn about the tools and technologies that support backend business operations.

Today we head to Slovenia, where we meet Urša Fürst of Camping Menina, together with travel tech entrepreneur Klemen Furlan, CEO of GoGiro and HopGuides.

We'll be looking at how digital product presents a unique opportunity to truly expand the experience proposition for guests thanks for connected technologies, micro mobility solutions and AI.