Welcome to This Week in Fitness, where we bring you the latest updates and insights shaping the fitness industry. In this episode, we cover leadership changes, major expansions, and new rankings that highlight the evolving fitness business landscape.

Stories Covered:

1. GoodLife’s New Role with REGYMEN Fitness
   David “Patch” Patchell-Evans, founder of GoodLife Fitness, becomes the majority owner of REGYMEN Fitness, aiming to drive significant expansion.
2. Barry’s Secures Strategic Investment for Expansion
   Barry’s announces a partnership with Princeton Equity Group to support its growth in the UK and Canada.
3. Xponential Fitness Strengthens Leadership Team
   Xponential adds four executives to key roles to enhance operational growth, franchise development, and technology integration.
4. Planet Fitness Expands Executive Leadership
   Planet Fitness appoints new Chief Development and Chief Marketing Officers to support strategic growth initiatives in 2025.
5. After-Hours Searches Create Opportunity for Fitness Operators
   A study by Keepme reveals a high percentage of gym-related searches happen outside traditional business hours, urging operators to adopt 24/7 engagement strategies.

Stay tuned for all the details, and don’t forget to like, comment, and subscribe for more updates from the fitness industry.