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From practice owner to high-level corporate leader, Dr Anne O’Donnell has seen and done it all in dentistry. In this episode, she takes us through her journey—qualifying in 1984, navigating the strict advertising rules of the time, and building a thriving practice by 1998. Anne shares key lessons on branding, marketing, and adapting to an industry that’s constantly evolving, giving dentists a masterclass in long-term success.

We dive into the mindset shift that took Anne from running a practice to thinking like a CEO. She explains why every dentist should have a three-year growth plan and how applying business principles can accelerate success. Whether you’re looking to scale, sell, or simply make your practice more profitable, Anne’s strategic insights will change the way you view dental careers.

And when it comes to financial planning, Anne doesn’t hold back. We cover the realities of consolidation, transitioning to an associate-led model, and preparing for a lucrative exit. She also shares her latest venture in practice mentoring, helping dentists maximise their potential. If you want to future-proof your career and business, this episode is packed with wisdom you won’t want to miss.

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