Meet Keith Lorren, a.k.a. The Spice King on Buy It Now. With his aromatic cooking seasonings, he swooned a panel of industry judges, complete with a live cooking demo and an original song. We delve into how his vibrant personality and unique approach won him a spot in the Buy It Now store and a $20,000 prize. Tune in for an inspiring story of perseverance and creativity that might just ignite your own entrepreneurial dreams. You can watch The Spice King's episode on the Buy it Now show titled: Turning Up the Spice.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode you’ll discover:

(03:28): Keith's culinary passion stems from a rich family history of cooking, highlighting the importance of heritage in his business journey.

(05:46): Overcoming financial hurdles, Keith shares how he used creative strategies like selling Ziploc bags of spices to fund his dream before scaling up.

(10:11) His theatrical pitch included a catchy original song, demonstrating the power of creativity in capturing audience attention and standing out in a competitive space.

(16:11): After winning the $20,000 prize, Keith immediately focused on improving his product and packaging, showcasing his commitment to quality and customer satisfaction.

“Stumble, stumble forward.” That’s the key advice of Scott and Paige Putnam, founders of Swat n Scoop, and winners of Prime Video's Buy It Now. This father-daughter entrepreneurial duo share the origins of their innovative product, which began with a scream— the kind every parent knows all too well. With a blend of humour and heart, they discuss the challenges of creating a humane bug-catching product. Scott describes the evolution of their idea from a father’s determination to save the day without harming any being. From facing fears and finding unexpected solutions, to learning the power of saying, “no’, their insights are invaluable for anyone considering starting their own business. You can watch Swat n Scoop's episode on the Buy it Now show titled: The Big Scream.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode you’ll discover:

(05:42): Scott’s initial idea for the Swat N Scoop evolved from a basic bug-removal tool to a more refined product through extensive feedback and design iterations, showcasing the importance of a minimal viable product.

(06:16): Scott conducted rigorous testing to ensure the product's durability, including extreme scenarios like freezing the tool and swatting it against sharp objects, emphasizing the need for quality assurance in product development.

(08:44): Despite significant personal challenges, including a house fire and health issues, Scott remained focused on launching Swat N Scoop, demonstrating resilience and determination in the face of adversity.

(13:10): Scott and Paige's engaging pitch on the "Buy It Now" show resulted in 51 green lights from the audience, validating their product and confirming its market potential, further supported by positive feedback from the panel.

A tragedy near-miss turned this healthcare professional into an entrepreneur. Her toddler was crying, but no sound was coming out: a clear sign of choking for any medical professional. Felicia Jackson's nightmare scenario inspired a product that is literally saving lives: CPR Wrap.

Host, Andrea Marquez explores the backstory and journey of Felicia’s invention, what led her to audition to Buy it Now, and how that experience (and the $20,000 cash prize) will take her business to new heights. While featured guest, Jamie Siminoff, founder and inventor of RING, points out key lessons you can takeaway from Felicia's pitch. You can watch CPR Wrap's episode on the Buy it Now show titled: The Panel Gets Dirty.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video.

In this episode, you'll discover:

(00:21) How Prime Video's Buy It Now show works, the stakes involved, and just how difficult it is to convince an audience of 100 to buy your product.

(04:02) The backstory of how Jamie Siminoff created the Ring app, and why shows like Buy it Now can be life-changing for entreprenuers.

(06:41) What made CPR Wrap a unique and essential product.

(08:03) The moment that changed Felicia’s life trajectory. A moment that could have been fatal, and propelled her to dream up CPR Wrap.

(11:07) How Felicia quit her job in secret to create CPR Wrap, a risk she says was inevitable. Thankfully her husband was fully committed at that point, too.

(12:13) Why having a strong support system and community is paramount to being successful.

(14:55) What stage Felicia's business was at when she decided to send in an audition to the Buy it Now show.

(15:57) How Felicia spent countless hours practicing her show-day pitch.

(18:43) Jamie's first impression and feedback of CPR Wrap.

(23:00) Felicia's reaction to winning and how she's planning on spending her cash prize.

(25:04) Jamie, Andrea, and Felicia share some actionable takeaways that you can use to take your business to the next level!