Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…

The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.

There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your…

The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.

We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…

The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.

Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…

The post How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) appeared first on Tim Peter & Associates.

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…

The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.

Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of…

The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.

“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year…

The post Predicting the Future of Your Business (Thinks Out Loud Episode 445) appeared first on Tim Peter & Associates.

Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them…

The post Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.