• The WordBirds Podcast with Chris Willis

  • By: Axios HQ
  • Podcast

The WordBirds Podcast with Chris Willis

By: Axios HQ
  • Summary

  • Words build relationships, ignite interests, and power epic journeys in the business world.

    Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

    • Words are the magical glue between your business and your customers, capturing interest and driving action.


    • Great communication opens doors to opportunities and builds stronger connections.


    The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

    • Discover the art of personalization and the need for standout, engaging messaging.


    • Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.



    What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

    • Get the lowdown on strategies to elevate communications and position pros as strategic partners.


    • Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
    © 2025 The WordBirds Podcast with Chris Willis
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Episodes
  • You’re Not Alone: Expanding Internal Comms by Engaging the Business
    Jan 23 2025

    Why it matters:
    Internal communicators often feel like they’re working alone—overwhelmed and under-resourced. But the truth? You’re surrounded by potential contributors who can help extend your reach and impact.

    What’s happening:
    In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:

    • Activate leaders and department heads to contribute meaningful content.
    • Transition from content creators to strategic editors-in-chief.
    • Build stronger collaboration across departments to enhance alignment.

    The bottom line:
    Internal communications is a team sport. Learn how to mobilize your organization’s leaders and unlock hidden resources to drive better engagement and business outcomes.

    Listen now and discover how to extend your internal comms team—without adding headcount.

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    22 mins
  • Surviving the Comms Crunch: Lessons in Strategic Positioning
    Jan 16 2025

    Why it matters: Communications professionals are struggling to keep their seats at the table in a challenging job market. Becca Chambers, a comms exec with a flair for straight talk, joins WordBirds to explore why comms teams are being cut and how they can shift from "cost center" to "business driver."

    Key takeaways:

    • Post-pandemic priorities have deprioritized brand and engagement efforts.
    • Communicators need to tie their work to outcomes, not outputs.
    • Building alignment internally is critical to long-term success.

    Becca’s advice: Show your value by speaking the language of business and proving how comms impacts the bottom line.

    Listen for: Insights into surviving this comms job market and building a personal brand that stands out, like Becca’s viral LinkedIn strategy that took her from 4k to 40k followers in 12 months.

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    29 mins
  • Align to Thrive: Unlocking the Business Power of Internal Communications
    Jan 9 2025

    Alignment fuels business success—but it’s hard to achieve.

    In this episode, Janet Hitchen shares how she used internal comms to:

    • Build alignment across teams.
    • Simplify complex ideas into clear stories.
    • Drive revenue and growth at Apple, Nespresso, and beyond.

    💡 Why it matters: Internal comms aren’t just newsletters. They’re the key to smarter, faster, and more strategic business outcomes.

    🎧 Tune in for insights you can put into action today.

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    24 mins

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