Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies for building and scaling a high-performing marketing agency.

Jake shares how a strong sales strategy, smarter hiring practices, and a greater focus on clients helped Disruptive Advertising become a leading agency in the marketing world.

Stop wasting your budget on strategies that aren’t working. If you want to scale smarter and achieve sustainable growth, get ready to take notes!

Episode Highlights:

- Grow Your Agency Sustainably: Inbound marketing strategies that fuel sustainable growth

- Niching Down: The biggest pitfalls of expanding service offerings—and how to avoid them

- Hiring Strategies: Why hiring for adaptability beats hiring for experience

- Managing Client Success: Why account managers are powerful drivers of client success

- Lead With Purpose: How defining your "why" leads to purpose-driven leadership

- Beat the Competition: How to leverage data to give your agency a competitive edge

Key Insights:

- Use Data to Make Choices: Data-driven decision-making is crucial for making informed, effective marketing choices that drive agency growth.

- Hire for Adaptability: Hiring for drive over experience allows you to build a more adaptable team that can grow with your agency.

- Relationships, Retention, Referrals: Strategic client relationships built on trust and understanding lead to better retention and more referrals.

- Know Your “Why”: Knowing your agency’s purpose keeps everyone aligned with your vision, fueling motivation and long-term success.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Check out Disruptive University: https://www.disruptiveuniversity.com

- Check out Disruptive Advertising: https://disruptiveadvertising.com

- Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakebaadsgaard

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

In this episode, Corey chats with Brandon Wheeler, Founder/President at Marketing Six, about how he helped build Scorpion into a dominant force in legal marketing before stepping away to forge his own path. Brandon shares the lessons he learned scaling a niche agency, the challenges of hiring and leading a sales team, and the strategies that drive long-term client relationships. He also opens up about balancing work and family and why true success goes beyond financial gain.

If you want to grow a specialized agency, build strong client relationships, and create a business with real impact, tune in.

Episode Highlights:

- Scaling Scorpion: How Brandon co-founded and scaled Scorpion into a leading legal marketing agency

- Building a Sales Team: The biggest challenges of hiring, training, and managing a high-performing sales team

- How to Create Impact: The mindset shift that took Brandon from feeling unfulfilled to making a real impact

- Growth Strategies: Why client relationships and trust are the key to long-term agency growth

- Finding Alignment: How agency owners can align their business with purpose and long-term vision

- Work Life Balance: Strategies for balancing agency growth with personal well-being and family life

Key Insights:

- Specialization Drives Growth: Scorpion’s success stemmed from focusing on a niche market (attorneys), proving that serving a well-funded, specific industry can accelerate agency growth.

- The Right Business Partner is Critical: Choosing a fully committed partner, not just someone involved, can make the difference between scaling successfully and struggling with misalignment.

- Client Intake Can Make or Break Success: A well-optimized intake process is essential for converting leads into high-value clients and ensuring marketing efforts translate into real results.

- Take the Leap! There’s Nothing Stopping You: Scaling an agency is daunting, but the biggest barrier is often hesitation—start creating your vision and take action.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Connect with Brandon on LinkedIn: https://www.linkedin.com/in/wingmanbrandon

- Check out : Marketing Six: https://marketingsix.com

- Follow Marketing Six on TikTok: https://www.tiktok.com/@marketingsix

- Follow them on Instagram: https://www.instagram.com/marketing.six

- Check out Scorpion: https://www.scorpion.co

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable, thriving agency without burning out. Steve shares wisdom from his journey through the agency world and the hard-earned lessons that shaped his approach to leadership, specialization, and long-term success.

From niching down to leveraging AI and mastering delegation, Steve breaks down the strategies agency owners need to move from reactive to proactive - and achieve an ROI that reflects that transformation.

Episode Highlights:

- How Specialization Drives Agency Growth: Why niching down leads to higher profits and long-term success

- Avoiding Burnout as an Agency Owner: How to use creative outlets and mindset shifts to stay energized

- AI in Agency Operations: How artificial intelligence is changing the way agencies scale and streamline processes

- Mastering Delegation & Leadership: Proven strategies to build a strong team and step out of day-to-day operations

- Setting Goals That Actually Work: How to align personal values with business objectives for sustainable growth

- Proactive vs. Reactive Agency Management: The key to staying ahead and avoiding common scaling pitfalls

Key Insights:

- Specialization Drives Success: Focusing on a niche improves efficiency, profitability, and competitive advantage.

- Authentic Goals Lead to Sustainable Growth: Avoiding copycat goals and aligning business objectives with personal values creates long-term fulfillment.

- Preventing Burnout is Essential: Creative outlets and regular self-reflection help maintain energy and leadership effectiveness.

- Delegation Fuels Scaling: Documenting processes and trusting your team frees up time for strategy and growth.

- Proactive Leadership Strengthens Agencies: Clear vision, open communication, and strategic decision-making drive long-term success.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Connect with Steve on LinkedIn: https://www.linkedin.com/in/agencycoach

- Check out Agency Outsight: https://www.agencyoutsight.com

- Follow them on Instagram: https://www.instagram.com/agencyoutsight

- Subscribe to their YouTube channel: https://www.youtube.com/@agencyoutsight

- Listen to the Agency Bytes Podcast: https://www.agencyoutsight.com/podcast

- Join Steve’s monthly mastermind: https://www.agencyoutsight.com/sounding-board

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.