In this episode, recorded in Madrid on February 03, 2025 during the Africa Showcase Southern Europe event, On Show Solutions founders Jacqui Reynolds and Amanda Margison reflect on nearly two decades of shaping a marketplace for Africa’s tourism sector. They share their journey of promoting African tourism products across Asia, Australia, Europe, North America, and within Africa itself, using dynamic roadshows and strategic marketing networks to make a lasting impact

In this episode, the first for the year, we discuss Africa’s potential as a sought after luxury travel destination. My guest Penny Fraser, Sales, Sponsorship & Partnerships Director for RX Africa dives into the luxury space and also gives a sneak peek of this year’s ILTM Africa slated for 7-9 April 2025

Penny is an experienced Luxury travel personality – from her days as part of the launch team of Cape Grace Hotel voted by Conde Nast Traveller as the best Hotel in the World during her time there, she has also spent time at WESGRO and running her own Hospitality Consulting business for many years and now Sales, Sponsorship & Partnerships Director for RX Africa. Penny also overseas the Sustainability Portfolio for RX Africa.

In today’s episode, the Vice President at ICF Foundation Coura Badiane explores the transformative power of coaching in tourism, showing how it fosters social impact, drives growth, and empowers individuals and organizations.