Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).

In this episode, Cathy breaks down:

• How to use YouTube as your #1 lead-gen channel
• Building products based on comment section gold
• What flopped, what worked, and why done > perfect
• Integrating YouTube with Shopify for seamless sales

If you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost AI Search & Filter – AI-powered search that converts

Work with Kurt:

• Grow your Shopify store with me → ethercycle.com/apply
• See how we help stores grow → ethercycle.com/work
• Get my Shopify newsletter → kurtelster.com

Pit Viper isn’t for everyone. And that might be the secret to its success.

It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.

Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.

But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude? A brand that’s loud, weird, and completely unignorable?

Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.

Links & Resources
🔗 Shop Pit Viper: www.pitviper.com
🎧 More stories like this: The Unofficial Shopify Podcast

Work With Kurt
🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales.
📩 Let’s talk: ethercycle.com/apply
🛠️ See how I’ve helped other brands: ethercycle.com/work
💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com

Connect with Kurt:

• 💬 Twitter: @kurtinc
• 📩 Newsletter: kurtelster.com

Sponsors:

• 📈 Zipify – Build high-converting sales funnels
• 🔥 Cleverific – Smart order editing for Shopify
• 📬 Viralsweep – Create sweepstakes, contests, and giveaways.

🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app.

What you’ll learn:

• How to spy on Shopify stores using public endpoints and browser tools
• What’s broken (and what’s promising) in Shopify’s new AI tools
• How devs actually use ChatGPT to write Shopify code
• Email marketing best practices, including double opt-in insights
• A look behind the scenes at a new Shopify app in development

Sponsors:

• Zipify – Build high-converting sales funnels: http://zipify.com/KURT
• Cleverific – Smart order editing for Shopify: https://cleverific.com/unofficial
• Viralsweep – Run sweepstakes, contests, and giveaways: https://www.viralsweep.com/

Show Links:

• Liquid Weekly: https://liquidweekly.com/
• Editions.dev: https://editions.dev/pages/editions-dev
• Tactical Baby Gear: https://tacticalbabygear.com/
• Shopify AI Store Setup Tool: https://changelog.shopify.com/posts/ai-store-generator-tool
• Copy All URLs Chrome Extension: https://chromewebstore.google.com/detail/copy-all-urls/djdmadneanknadilpjiknlnanaolmbfk?hl=en
• Store Leads: https://storeleads.app/reports/shopify

Work with Kurt:

• Grow your Shopify store with me → https://ethercycle.com/apply
• See our client results → https://ethercycle.com/work
• Join my newsletter → https://kurtelster.com/