The Unified Brand - Branding Podcast

By: Elements Brand Management
  • Summary

  • The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
    Elements Brand Management
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Episodes
  • Avoid These 4 Costly Rebranding Mistakes
    Feb 20 2025

    Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore:

    1. Skipping the Strategy: Why a strategy-first approach is essential for success.

    2. Ignoring the 'Why': How understanding your rebrand’s purpose shapes the entire process.

    3. Copying Competitors & Trends: How chasing trends can make your brand blend in, not stand out.

    4. Stopping After the Rebrand: Why rollout and ongoing communication are crucial.

    Learn how brands like Kia nailed their rebrand and how you can, too. Take the Brand Power Assessment to see where your brand stands.

    🎧 Tune in and transform your rebrand into a growth opportunity!

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    6 mins
  • Mastering Referral Marketing & Personal Branding with Scott Grates
    Feb 14 2025

    Struggling to grow your business through referrals?

    Wondering how to position yourself as the go-to expert in your industry? In this episode of The Unified Brand Podcast, we sit down with Scott Grates, co-founder and head coach of Insurance Agency Optimization.

    Scott shares his journey of personal and business growth, revealing how he transitioned from representing big brands to building his own powerful personal brand.

    We dive into:

    ✅ The importance of personal branding and how it intersects with corporate branding

    ✅ How to create an effective referral marketing strategy without feeling salesy

    ✅ Why relationships are the key to long-term business success

    ✅ The biggest mistakes business owners make when trying to generate referrals

    ✅ Actionable tips to get more word-of-mouth business through authentic networking

    If you want to establish a brand that attracts clients effortlessly, this is a must-listen episode!

    🎧 Listen now and start turning connections into long-term success!


    Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! ⁠Brand PowerScorecard UK⁠

    🎧 Tune in now and take your brand to the next level!


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    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Other Social Channels

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

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    41 mins
  • 7 Proven Strategies to Make Your Brand Stand Out
    Feb 6 2025

    In today’s crowded marketplace, how do you make your brand stand out? In this episode of The Unified Brand Podcast, we break down seven powerful differentiation strategies that help brands build an impactful presence. Learn how companies like Apple, Patagonia, Tesla, and GoPro successfully position themselves to attract loyal customers.

    We cover:
    ✅ Identifying your unique selling proposition (USP)
    ✅ Creating a strong brand identity that connects with customers
    ✅ The power of brand storytelling and emotional appeal
    ✅ How innovation and audience engagement can set you apart
    ✅ The secret to niching down and leveraging partnerships for growth


    Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! Brand PowerScorecard UK

    🎧 Tune in now and take your brand to the next level!


    ---------------------------------------------------------------------


    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    -----------------------


    Other Social Channels

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    Show more Show less
    21 mins

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