InPowered Women Podcast

By: Sharon Lee
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  • Summary

  • The InPowered Women’s Podcast is the Behind-the-Scenes exclusive of the stories of unstoppable female leaders who excel, uplift and do the work to secure a clearer path for female leaders in the future. Driven by her own experience as a marketing and sales executive, Sharon Lee leads conversations that unpack the challenges and strategies that have led to amazing breakthroughs. Prepare to be empowered to live life on your own terms and take that next leap! To book your free strategy session email us at sharon@pinnaclestrategicadvisors.net
    Copyright 2022 All rights reserved.
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Career Success Economics Personal Success
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Episodes
  • Interview of Joy Gendusa

    Interview of Joy Gendusa
    Dec 6 2024
    Episode Summary: In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Joy Gendusa. In this episode, Joy gives insights into how the idea of PostcardMania was born, and how she was able to grow the company from a start-up, with no capital, to a behemoth of approximately 388 staff members. She delves into learning from her mistakes, especially in marketing and using that to her advantage and increasing her revenue. Joy shares the importance of putting in the work, and not letting challenges come in the way, her natural progression from marketing to online ads, and how she was able to maintain longstanding relationships at work. Finally, she closes off by giving a piece of advice to other upcoming female leaders, and how she unplugs from work. Sharon Lee Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly. Joy Gendusa Joy Gendusa is more than just a marketer. She is a successful entrepreneur, accomplished speaker, business owner, author and philanthropist. She founded PostcardMania in 1998 with only a phone, a computer and her own marketing savvy — no capital injections or outside funding whatsoever. Insights from this episode: Insights into what PostcardMania is and how it was bornGrowing PostcardMania from a start-up for 26 years to a behemoth with approximately 388 staff members Starting as a graphic designer, Joy highlights how she built her companyThe importance of putting in the work, despite challenges that may come your way The importance of identifying gaps in businesses and being ahead of other entrepreneursJoy Gendusa’s advice for young female leadersWhy it is important to cultivate long-standing relationships at workWhat makes a successful postcard campaign and why postcards are important in marketing Quotes from the show: “The size, not the quality of an organization’s mailing list and the number of mailings to it, determines the gross income of that organization” – Joy Gendusa, InPowered Women, Episode #11 “I definitely always felt like somebody knows better than I know. And there are so many people who know better than I know, to be truthful. I try never to be the smartest person in the room because I need to learn and grow” – Joy Gendusa, InPowered Women, Episode #11 On a successful postcard campaign: “You need a really good headline that immediately communicates either what the product or service is, or what the benefit is, or what problem does it solve for the recipient.” – Joy Gendusa, InPowered Women, Episode #11 “Do not try to close the sale on a postcard. The whole point of a postcard is to get somebody to reach so that you can collect the identity of that person and follow up with them for the rest of their lives until they close!” – Joy Gendusa, InPowered Women, Episode #11 “One of my successful actions as an entrepreneur I would say is kind of staying one step ahead of other people in the industry” – Joy Gendusa, InPowered Women, Episode #11 “My advice is to check yourself before starting your day with your employees, with your clients, with yourself and change your attitude because that is in your control” – Joy Gendusa, InPowered Women, Episode #11 Sharon Lee Email: sharon@pinnaclestrategicadvisors.net LinkedIn: Sharon Lee Joy Gendusa LinkedIn: Joy Gendusa PostcardMania: https://www.postcardmania.com Email: joy@gendusa.postcard.com Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes. This episode was produced and managed by Podcast Laundry. Thank you to this episode's sponsor, Hopewell Farms Georgia: Hopewell Farms. Please note: If you mention the InPowered Women Podcast, you can get 10% off Spring Team Building! Postcard Mania Giveaways: www.postcardmania.com/podcast for Joy's book: Postcard Marketing in an Online World www.postcardmania.com/freesamples: For postcard samples Questions: 855.980.5492
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    44 mins
  • Interview of Gwen Riley, with NoviEdge

    Interview of Gwen Riley, with NoviEdge
    Nov 6 2024
    Episode Summary: In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Gwen Riley. Gwen gives an overview of what NoviEdge is: working with small business owners (2-50 employees) and helping them to overcome the overwhelm in business. NoviEdge helps in personal coaching and consulting so that they can gain the courage needed to run the business. With a background in business, Gwen gives insights on why it is important to leverage one’s background and use it as a value set to bring to the table. Additionally, she mentions the importance of having a plan and exit strategy while getting into business. She goes further to explain how she got started in business, and how she was able to grow a team, by leveraging on her previous experience running a business for many years, and the desire to share this experience with other business owners. People into business for the freedom it offers, be it financial, or time, and in the process, they get overwhelmed. NoviEdge steps in and helps business owners in the delegation and automation of processes. Finally, Gwen talks about the role mentorship played in her life by building her confidence and helping her get into business. Sharon Lee Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly. Gwen Riley Gwen Riley, based in Lexington, KY, US, is currently a Co-Founder at NoviEdge. Gwen Riley brings experience from previous roles at GreenBox Heating & Air. Gwen Riley holds a University of Kentucky. With a robust skill set that includes Fundraising, Management, Marketing Strategy, Public Speaking, Sales Management and more. Insights from this episode: Gwen emphasizes the importance of leaning toward one’s backgroundThe importance of having a plan and exit strategy when one starts a businessGwen setting up her business by using people around her, understanding that you can't do something alone, and relying on people and what they can offerGwen sheds light on selling her company after 11 years, and why it was important for her that the value set remained the same for the new acquisitionGwen gives a little background into starting NoviEdge, and how she has leveraged her experience in business to want to help other peopleThe importance of delegating and how it allows your business to growThe role mentorship played in Gwen’s life by building her confidence, and how she got into business Quotes from the show: “When you think about what value you bring to the company, you should always make sure that whatever your value set is that you are able to create space to bring that to the table. Whatever you do that no one else does, is where you should be spending your time” – Gwen Riley, InPowered Women, Episode #10 “When you get into business, you kinda wanna know how to get out, and I think that’s one thing that business owners never think through” Gwen Riley, InPowered Women, Episode #10 “You do have to have a plan, but don’t stay focused on it that you won’t allow anything to come in place of some of the things” – Gwen Riley, InPowered Women, Episode #10 “I really enjoy business. I got into what I do because I love the game of business, I love winning, I love being able to see successes in business, I love business owners” – Gwen Riley, InPowered Women, Episode #10“We all went into business for freedom, some kind of freedom; whether it’s financial freedom, time freedom, location freedom” – Gwen Riley, InPowered Women, Episode #10 On mentorship, “Having those advisors around you, and having the right people around you, makes all of the difference” – Sharon Lee, InPowered Women, Episode #10 Sharon Lee Email: sharon@pinnaclestrategicadvisors.net LinkedIn: Sharon Lee Gwen Riley LinkedIn: Gwen Riley NoviEdge: https://noviedge.com/ Gmail: gwen@noviedge.com Subscribe to our podcast + download each episode on Spotify, PodBean, and Listen Notes. This episode was produced and managed by Podcast Laundry. Thank you to this episode's sponsor, Arcus Roof: Arcus Roof.
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    32 mins
  • Interview of Callie Murray

    Interview of Callie Murray
    Sep 16 2024
    Episode Summary: In the latest episode of the InPowered Women's Podcast, host Sharon Lee interviews Callie Murray. Callie Murray is a serial entrepreneur who has run Big Fake Wedding, been in consulting, and now writing a book! She currently runs a HR company, Same Page HR, with her business partner, Matt Tanner. In this episode, she shares her journey in HR, and what the company does from onboarding, payroll, employee issues, and offboarding, and who their ideal client is. With no HR background, Callie shares how she landed in this field through a connection with Matt Tanner, and her deep love for building businesses. While she looked at this venture from a business perspective, Matt knew of her business acumen and asked her to be his business partner. Starting as a wedding photographer, Callie branched out and started The Big Fake Wedding and its success. Callie highlights running the business and why she started the business to inspire brides and grooms, promote small businesses, and encourage healthy marriages. While she later sold the business in 2016 to a lovely couple who continued to do well with the business, she explains how burnout led to this decision. Finally, Callie talks about writing her book, her love for historical fiction, and how it morphed into her journey which acted as a form of therapy. While they want to grow the company, Callie says they might sell it someday. Sharon Lee Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon's journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon's entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women's networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly. Callie Murray Callie Murray is an entrepreneur and grassroots marketer whose work has been covered in dozens of news outlets, including The TODAY Show and The New York Times. She writes a series called Project Person for others pursuing businesses, side gigs, and passion projects, and she is currently pursuing publication for her debut novel. She lives in Norcross, Ga with her husband and three daughters where they are probably hosting a potluck right now. Insights from this episode: Callie’s journey into the HR field with no background in HR after running Big Fake WeddingPivoting from one business to another and setting clear career choices. Callie also highlights working with a founder (Jeff Shinabarger Plywood People) and helping many small businesses as an incubatorLessons in businesses from running a successful business Transferring lessons learned from Big Fake Wedding to a new venture with Matt Tanner where she is looking for a debt-free, no burnout, recurring revenue, and healthy businessAfter experiencing burnout from her first business, Callie has goals and directions she wants this new venture to takeEmphasis on running a healthy business and the journey to ensure that the business remains that way, avoiding burnout and staying debt-freeFinding a sweet spot between running a business, consulting and family, Callie tells of her love for potluck Quotes from the show: "It’s probably the last thing in the world that I thought I would be doing (HR), but also, I absolutely adore it!" – Callie Murray, InPowered Women, Episode #9 "I liked the idea of having a partner, the previous business was just me in the ownership role. And then I also loved that I couldn’t do the work. It’s so easy in a small business to get sucked into doing the work." – Callie Murray, InPowered Women, Episode #9 "This is what I would say to anyone, ‘I promise you, you can do anything in business if can actually provide a living for multiple humans" – Callie Murray, InPowered Women, Episode #9 “We wanted to inspire brides and grooms, promote small businesses, and encourage healthy marriages.” – Callie Murray, InPowered Women, Episode #9 "The big goal is we wanted to have a healthy business and to be healthy business owners. I mean we wanted to grow it: I mean if you’re not growing you’re dying" – Callie Murray, InPowered Women, Episode #9 "There is objective staff to writing and then there is very subjective staff, and I have to take feedback” – Callie Murray, InPowered Women, Episode #9 “Were you mad at me, the author, or were you mad at the character? Because if you ever get pulled out of a book till you’re frustrated with the author, that’s not ...
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    28 mins

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