Brian Van Bower sits down with PHTA President & CEO Sabeena Hickman, CAE. They discuss PHTA's growth, key initiatives like Step Into Swim, and the evolution of GENESIS. Sabeena highlights the industry's strengths and challenges, emphasizing collaboration and the importance of communicating the industry's value. Learn how PHTA is leading the way in education, advocacy, and elevating the industry.

Brian Van Bower and David Duensing dive into the art and science of designing natural-looking waterfalls and water features for swimming pools, emphasizing the critical role of natural rock, meticulous attention to detail, and sound water management. They shared insights into sourcing materials, constructing waterfalls, and optimizing water flow.

Brian Van Bower sits down with Scott Frost, Executive Vice President of Sales and Service at Fluidra North America, to discuss the legacy of Vance Gillette and the launch of the new Vance Gillette Scholarship program. The scholarship honors Vance’s impact on the pool industry and his commitment to education. This scholarship awards four PHTA members $2,500 each to use towards GENESIS® education.

Ray Corral, Founder & CEO of Masaicist Inc., shares insights into the pros and cons of glass tile pools. He highlights their vibrant colors, smooth texture, and ability to enhance a backyard vision when installed correctly. However, he notes the higher cost and the need for skilled installers, a challenge in the U.S. due to limited education in tile installation. Ray introduces Masaicist's innovative double-sided tiles designed for underwater use, ensuring durability and color retention. Drawing from his artistic background, he explains how glass tile pools transform backyards into stunning, lasting works of art. Perfect for professionals aiming to elevate their pool designs.

Brian Van Bower chats with Ryan Pieszchala, owner of Quest Pools, about the value of business management software in the pool industry. Ryan highlights how software can streamline operations, centralize data, and improve communication, ensuring continuity even during staff changes. They discuss key considerations for adopting software, including company size, cost-benefit analysis, and the importance of ongoing updates and support.

John Kenyon, Sales Manager at Gib-San Pools, shares his approach to the initial client interaction. He emphasizes the importance of qualifying potential clients through thoughtful questions, such as their previous pool ownership experience and budget expectations. Kenyon highlights the value of building rapport, listening carefully to client preferences, and addressing their top concerns: cost, timeline, and value. He also stresses the importance of designing without budget limitations initially, then working with the client to prioritize elements within their budget. Overall, Kenyon's strategy centers on understanding the client's needs, building trust, and ensuring a personalized experience that leads to a successful project.

In this episode, Brad Parker discusses the growing importance of sustainability in the pool industry, particularly in terms of energy efficiency and water conservation. He highlights that consumers are increasingly interested in sustainable solutions, especially when linked to cost savings. Parker emphasizes that pool professionals must clearly communicate the benefits of sustainable products, which can also serve as an upsell opportunity. He stresses that sustainability goes beyond equipment, urging the industry to adopt practices like rainwater harvesting and promoting pool covers for water conservation. Parker also calls on manufacturers to lead the charge by providing tools and information to pool professionals, helping them differentiate themselves through sustainability-focused offerings.

Rowdy Gaines, Olympic Gold Medalist and VP of Partnerships and Development, discusses the critical need for accessible swimming lessons, highlighting that drowning is the leading cause of accidental death for children aged 1-4. He notes that swimming lessons reduce drowning risk by 88%. With drowning rates at an all-time high in 2024, often due to parental distractions, Gaines stresses the importance of pool safety and finding the right Certified Pool Builder to ensure safe environments.