• The Personal MBA by Josh Kaufman Audiobook

  • Jan 19 2025
  • Length: 17 mins
  • Podcast

The Personal MBA by Josh Kaufman Audiobook

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  • Summary

  • Josh Kaufman's "The Personal MBA" introduces fundamental business principles. Value creation, central to business success, is explored through customer perception, value propositions, and delivery. The text outlines the five core business components: customers, offer, delivery, structure, and finance. It further explains the"Iron Law of the Market", highlighting the importance of customer focus, innovation, and adaptability. Finally, it details twelve standard forms of value creation and the concept of the value chain, encompassing primary and support activities.
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