Born and raised in Lakewood, California, Craig Hill attended Lakewood High, Long Beach City College, and received his Bachelor of Science degree from California State University, Long Beach. While attending CSULB, he followed his love of baseball by making his profession buying and selling baseball cards.

In 1984, Craig took his first job in the lending industry working for Vanguard Mortgage as a loan officer and loan manager. While employed there, he met and began funding REO purchases with Bruce Norris. When Bruce officially started The Norris Group in 1994, Craig came aboard as both loan officer and investment manager and never looked back. Since that time, they have arranged hundreds of millions worth of investor loans.

Recently Craig served several years as vice chairman for Exbound, a nonprofit organization designed to help developmentally disabled adults increase their social interaction. Craig enjoys sports and spending time with his wife Laura and daughter Caitlin.

In this episode:

• Craig Hill shares key guidelines for evaluating trust deed investments.
• Why multiple sources are crucial for accurate property value assessment
• Understanding the Trust Deed Process
• Essential criteria for trust deed investments in California.
• A look at the company’s history and its approach to changing market conditions.
• Balancing Fair Rates – The importance of offering competitive terms for both borrowers and investors.
• How to apply and get started with trust deed investing.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Born and raised in Lakewood, California, Craig Hill attended Lakewood High, Long Beach City College, and received his Bachelor of Science degree from California State University, Long Beach. While attending CSULB, he followed his love of baseball by making his profession buying and selling baseball cards.

In 1984, Craig took his first job in the lending industry working for Vanguard Mortgage as a loan officer and loan manager. While employed there, he met and began funding REO purchases with Bruce Norris. When Bruce officially started The Norris Group in 1994, Craig came aboard as both loan officer and investment manager and never looked back. Since that time, they have arranged hundreds of millions worth of investor loans.

Recently Craig served several years as vice chairman for Exbound, a nonprofit organization designed to help developmentally disabled adults increase their social interaction. Craig enjoys sports and spending time with his wife Laura and daughter Caitlin.

In this episode:

• Craig Evans introduces Craig Hill, his background, and early career in lending.
• Joining The Norris Group : Why Craig Hill left Vanguard Mortgage to partner with Bruce Norris.
• The Changing Landscape of Hard Money Lending: How investor-focused lending has evolved over the years.
• The Norris Group’s Underwriting Process.
• Property Evaluation Strategies: Key factors in assessing profitable investment opportunities.
• Protecting Investors & Ensuring Quality: How The Norris Group prioritizes investor security and deal integrity.
• Craig Hill’s insights on securing funding and making smart investment decisions.
• The importance of underwriting in building trust and long-term success in real estate investing.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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William “Bill” L. Exeter is a highly respected expert in the financial services industry with over 40 years of experience, specializing in real estate tax strategies, including 1031 Exchanges, Self-Directed IRAs, and Title Holding Trusts. As the CEO, Chief Trust Officer, CFO, and Treasurer of The Exeter Group of Companies, Bill oversees operations for Exeter 1031 Exchange Services, LLC, Exeter Trust Company, and Exeter Asset Services Corporation.

A pioneer in the 1031 Exchange industry, Bill has administered over 125,000 transactions and is a founding member of the Federation of Exchange Accommodators. He is a sought-after speaker, educator, and expert witness, sharing his knowledge on investment strategies and alternative assets through seminars, podcasts, and media appearances.

Bill holds a Bachelor of Science degree in Accounting from California State University, Los Angeles, and the Certified Securities Operations Professional (CSOP) designation from the Cannon Financial Institute. He is based in San Diego, California.



In this episode:

• Key differences between Reverse Exchange vs. Forward Exchange
• Improvement (Build) Exchange Explained: Deadlines, complexities, and planning essentials.
• The role of Exchange LLCs and fund control in 1031 exchanges.
• Self-Directed IRAs and 1031 Exchanges
• Step-Up in Cost Basis: How it works and its impact on 1031 exchanges.
• Common Mistakes in 1031 Exchanges: Top pitfalls to avoid for successful transactions.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show