Join us in this episode as we chat with David, an innovative entrepreneur who made the surprising leap from the world of video games to owning the Scottish Deer Centre.

Discover how he brought his gaming expertise to revolutionise visitor attractions with a 'pay as you please' model, making the centre accessible to all.

David shares his journey, from purchasing the centre to integrating a freemium model, and his ventures into e-sports, gluten-free brewing, and even a 21st-century ice cream van.

Tune in for a fascinating discussion on entrepreneurship, innovation, and the intersection of technology and wildlife.

In this episode, we explore the intricate world of retail in cultural institutions with retail expert Leigh.

Discover the fine balance between commercial success and the mission-driven purpose of museums and galleries.

Leigh shares insights on maintaining inclusivity, value, and sustainability in retail operations while staying true to the institution's vision.

Listen in to learn about the evolving demands in the visitor attraction sector and the importance of attention to detail in retail success.

In this episode, Paul sits down with Gordon, the head of the Association of Cultural Enterprises, to discuss the evolving landscape of cultural funding and the strategies cultural organisations can use to become more financially self-sustaining.

They delve into the impact of the cost of living crisis on audience numbers and spending, the importance of offering high-value experiences, and the role of technology in enhancing visitor engagement.

Gordon shares insights from a recent benchmarking report, highlighting innovative practices in pricing and revenue generation, and the shift towards a more commercial mindset within cultural venues.

Tune in to discover how cultural enterprises can thrive in challenging times.

Get in touch with the Museum Doctor on Paul@xcentuategroup.com or visit us at ⁠XcentuateGroup.com