You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in.

Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.

In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I’ll share some best practices for structuring your ads so they don’t disrupt the flow of your podcast but still grab attention and drive results.

4:22 - What dynamic ads are and what they allow you to do

11:11 - How you can use a dynamic ad on your podcast to provide updates

14:16 - How you can use dynamic ads to drive traffic to your opt-ins

17:13 - How you can use dynamic ads to promote and drive sales

19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast

26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)

Mentioned in The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter

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3 Ways You’re Hurting Your Credibility With Your Podcast

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Tired of your podcast feeling like just another thing on your to-do list? We can fix it.

Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results.

Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.

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Are you unknowingly sabotaging your podcast’s credibility?

If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.

In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.

5:19 - How not owning your expertise shows up on your podcast

11:20 - Why the first mistake lays the foundation for the other two

13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise

19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing it

Mentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients

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3 Things to Consider If You’re Worried About “Giving Away Too Much”

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When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer.

Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.

In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.

3:00 - Why Podcast Strategy Intensives exist

10:30 - Why there are now two versions of the Intensive to choose from

12:20 - One change in how I work with you on the new version available

14:45 - What you can expect in the evolved version that’s existed for the past two years

18:34 - Two more beneficial changes to the Intensives that you need to be aware of

Mentioned in What to Expect from a Podcast Strategy Intensive

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Navigating Imperfection With the 20 Shitty Episode Experiment

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