In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones, CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as:

• What a Learning Management System (LMS) is.
• Education as a huge driver for Non-Dues Revenue.
• Education for membership expansion.
• Bringing data management and technologies like AI into association education.
• How to diversify your educational experiences.
• How the right platform can create a coherent and efficient learning ecosystem.
• Why a learning program doesn’t need to be a heavy administrative lift.
• Tips for adopting and launching learning programs and an LMS.
• The biggest gap in most association learning programs.

Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn.

Helpful Links:

Higher Logic Thrive Learn.

Blog post with Blue Sky on AI-powered learning.

The 2024 Association Member Experience Report.

In this episode of The Member Engagement Show, we talk with Angela Costa, TD SYNNEX Marketing Strategist, and Kendrick Johnson, TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include:

• Creating an environment where members, content, and sponsors can come together in mutually beneficial ways.
• Strategizing to drive traffic to your community: "If you build it they won’t necessarily come."
• Ways to monetize your platform.
• How to effectively use gated content.
• The importance of keeping fresh content in your community.
• Sponsorable newsletters as revenue and traffic drivers.
• Using editorial calendars to avoid “random acts of marketing.”
• Leveraging sponsors for thought-leadership content that helps your community users.
• The importance of having a dialogue and sharing tips with your sponsors.
• Being patient and testing things out.

TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations.

Helpful Links:

Higher Logic's Community Content Calendar Template

Higher Logic's Community Manager Toolkit

The TD Synnex Level Up Community

In this episode of The Member Engagement Show, we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include:

• What is ISO and SOC2, and why are they important security standards?
• The latest AI and privacy trends.
• How to approach AI at your organization with your eyes wide open.
• Considerations when approaching different use cases for AI in associations.
• Free resources on privacy and security.
• How to not be overwhelmed by the AI revolution.
• How data classification factors into privacy and security.
• What the legislators are doing (or not) to help.

Some Helpful Links:

Podcast on AI with Conor Sibley, Higher Logic's CTO

Higher Logic Blog Posts on AI (including tips for prompts, things associations should know, and Higher Logic's partnership with IBM to harness the power of community and AI)

Messaging, Malware, and Mobile Antiabuse Working Group (M3AAWG)

National Institute of Standards and Technology (NIST)

International Association of Privacy Professionals (IAPP)