The Marketing Podcast for Local Businesses

By: The Marketing Podcast for Local Businesses
  • Summary

  • Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.
    The Marketing Podcast for Local Businesses
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Episodes
  • The Journey of a Keyword: Promoting and Tracking (Part 3)
    Feb 15 2025

    Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:

    1️⃣ Boost its authority with strategic internal links.
    2️⃣ Promote like a pro through social media, backlinks, and more.
    3️⃣ Track performance and optimise to keep improving.

    Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business!


    Keywords:
    keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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    Resources:

    • Moz
    • Semrush
    • Ahrefs


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠


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    9 mins
  • DIY Website Builders – Are They Worth It?
    Feb 8 2025

    🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business?


    In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward.


    🔹 Wix – Simple but at a cost

    • Easy drag-and-drop design and beginner-friendly interface
    • BUT: Limited scalability, bloated code, and weak SEO performance


    🔹 Squarespace – Beautiful templates, but is it flexible enough?

    • Great for brands prioritizing aesthetics
    • BUT: Higher costs, limited customization, and SEO restrictions


    🔹 Webflow – Advanced design control for those who dare

    • Perfect for those wanting a designer’s touch without code
    • BUT: Steep learning curve and pricier than most DIY builders


    🔹 Weebly, GoDaddy, WordPress.com, Zyro – Ranked & Reviewed

    • We highlight the best and worst options for small businesses, startups, and eCommerce brands


    🔹 Why DIY builders struggle with SEO

    • How built-in SEO tools aren’t enough for ranking on Google
    • The truth about site speed, customization, and growth limitations


    🔹 Should you invest in a professionally built website instead?

    • When a DIY website might be a good starting point
    • Why a professionally designed site often pays for itself in the long run


    💡 Whether you're a small business owner, startup founder, freelancer, or entrepreneur, this episode will give you the honest pros and cons so you can decide whether a DIY website builder or a custom-built website is the best path for your business growth.


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    📩 Exclusive Offer: Get 20% OFF Website Design & SEO services!
    Quote 'PODCAST20' and contact:
    📌 Adam (Website Design): hello@websitedesigners.london | www.websitedesigners.london
    📌 Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com


    🎙️ Listen now to avoid costly website mistakes & make the right choice for your business!


    Wix vs Squarespace for business, best website builders for SEO, DIY website builder comparison, Webflow vs WordPress, small business website platforms, Weebly vs Wix, eCommerce website builders 2024, SEO for DIY websites, professional website vs DIY, best website platform for local businesses, digital marketing tips for small businesses.

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    13 mins
  • The Journey of a Keyword: From Tracking to Optimisation (Part 2)
    Feb 1 2025

    Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.


    Here’s what you’ll learn in this action-packed episode:


    Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:

    • Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker.
    • Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance.
    • Analyze essential metrics like rankings and trends to make data-driven decisions.

    Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:

    • Writing an SEO-friendly page title and meta description that boosts click-through rates.
    • Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO.
    • Crafting engaging, optimized content that balances value with keyword placement.
    • Adding images with descriptive alt text, internal links to related services, and external links to credible resources.
    • Including strong calls to action that drive inquiries and conversions.

    Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.

    🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you!




    keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.


    --

    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

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    24 mins

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