• The Marketing Enigma, John Dwyer

  • Jan 17 2025
  • Length: 11 mins
  • Podcast

The Marketing Enigma, John Dwyer

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  • Summary

  • Marketing expert John Dwyer of the Institute of Wow shares his unconventional strategies to stand out in competitive industries. He advises against competing on price and emphasizes the importance of adding value, like pairing product purchases with enticing incentives such as free vacations. John also discusses the benefits of direct response marketing over brand marketing for small to mid-sized businesses.
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