• #156: AI Answers - Data Privacy, AI Roadmaps, Regulated Industries, Selling AI to the C-Suite & Change Management
    Jun 26 2025
    Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI? 00:07:24 — Question #2: What exactly is an AI roadmap? 00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower? 00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools? 00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations? 00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach? 00:24:51 — Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level? 00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags? 00:30:47 — Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation? 00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement? 00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative? 00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them? 00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example? 00:45:54 — Question #15: What excites you most about AI’s potential for startups right now? 00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits? This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    56 mins
  • #155: The New Jobs AI Will Create, Amazon CEO: AI Will Cut Jobs, Your Brain on ChatGPT, Possible OpenAI-Microsoft Breakup & Veo 3 IP Issues
    Jun 24 2025
    This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:41 — The New Jobs AI Could Create 00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment 00:39:28 — Your Brain on ChatGPT 00:52:22 — Fallout from the Meta / Scale AI Deal 00:55:27 — Meta and Apple AI Talent and Acquisition Search 01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense 01:08:53 — Veo 3’s IP Issues 01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact 01:15:29 — The Pope Takes on AI 01:18:39 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 23 mins
  • #154: AI Answers: The Future of AI Agents at Work, Building an AI Roadmap, Choosing the Right Tools, & Responsible AI Use
    Jun 19 2025
    In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:46 — Question #1: How do you define a “human-first” approach to AI? 00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world? 00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real? 00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out? 00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams? 00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one? 00:30:50 — Question #7: What’s the difference between ChatGPT Projects and Custom GPTs? 00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale? 00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging? 00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today? 00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap? 00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now? 00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs? 00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates? 00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out? 00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows? 01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions? 01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information? 01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift? 01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 8 mins
  • #153: OpenAI Releases o3-Pro, Disney Sues Midjourney, Altman: “Gentle Singularity” Is Here, AI and Jobs & News Sites Getting Crushed by AI Search
    Jun 17 2025
    ​​​​o3 Pro is here. Sam Altman thinks the singularity might be too. This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney. They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section. Listen or watch below—and see below for show notes and the transcript. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:54 — o3 Pro 00:18:33 — Disney Sues Midjourney 00:28:53 — The Singularity Is Nearer 00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud 00:56:27 — OpenAI and Google Deal 00:58:46 — AI and Google Search 01:02:38 — Ohio State’s New AI Fluency Initiative 01:06:08 — xAI Data Center Environmental Scandal 01:10:58 — Kalshi’s AI-Generated NBA Finals Ad 01:15:18 — What Happens When AI Goes Down? 01:19:19 — Meta Crackdown on “Nudify” Apps 01:21:59 — Updates to GPTs, Using Projects vs. GPTs This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 29 mins
  • #152: ChatGPT Connectors, AI-Human Relationships, New AI Job Data, OpenAI Court-Ordered to Keep ChatGPT Logs & WPP’s Large Marketing Model
    Jun 10 2025
    What happens when AI feels too human? This week, Paul and Mike unpack OpenAI’s newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse. They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues Anthropic, Google drops expert AI avatars, and more. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:16 — ChatGPT Connectors, Record Mode, and Other Updates 00:18:16 — AI-Human Relationships 00:30:00 — AI Continues to Impact Jobs 00:42:11 — OpenAI Court Ordered to Preserve All ChatGPT User Logs 00:46:41 — AI Cybersecurity 00:52:05 — The AI Verification Gap 00:58:19 — How Does Claude 4 Think? 01:02:55 — New AGI Timelines 01:10:50 — Reddit v. Anthropic 01:13:25 — Sharing in NotebookLM 01:16:51 — WPP Open Intelligence 01:20:30 — Google Portraits This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 28 mins
  • #151: Anthropic CEO: AI Will Destroy 50% of Entry-Level Jobs, Veo 3’s Scary Lifelike Videos, Meta Aims to Fully Automate Ads & Perplexity’s Burning Cash
    Jun 3 2025
    Anthropic’s CEO says AI could wipe out half of all entry-level white-collar jobs—and people are finally paying attention. We unpack why this moment feels like a tipping point, look at new data that backs it up, and talk about what needs to happen next. Plus: Meta’s AI shake-up, Miami schools go all-in on Gemini, the rise of grief bots, and AI videos that mess with your mind. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:41 — Anthropic CEO: AI Could Wipe Out Half of Entry-Level White Collar Jobs 00:15:33 — How Seriously Should We Take Job Loss Warnings? 00:32:34 — We’re Not Prepared for Synthetic Content 00:39:52 — Prompt Theory 00:43:45 — Meta’s AI Restructuring 00:47:44 — Meta Plans to Automate Ads 00:50:32 — Third-Largest US School District Adopts AI 00:54:23 — Perplexity’s Financials 00:57:53 — Box State of AI Report 01:02:35 — Can AI Help Us Cope with Death? 01:08:59 — AI That Improves Itself This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Curious how AI is changing the future of work? Join SmarterX for a free, live webinar on June 25th — it’s called AI Deep Dive: Google Gemini Deep Research for Beginners. You’ll see a live demo of Google’s stunning Deep Research capabilities in action, learn how AI can supercharge your work, and walk away with real insights. It’s perfect for beginners and professionals alike. Register now here at this link! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 13 mins
  • #150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTs
    May 29 2025
    Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions. Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who’s unfamiliar or maybe even a little afraid? 00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type? 00:13:03 — Question #3: How realistic is it to create an actual AI roadmap? 00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team? 00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot? 00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it? 00:22:03 — Question #7: I’m using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them? 00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape? 00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack? 00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact? 00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team? 00:35:28 — Question #12: What’s a solid KPI to track AI literacy or adoption? 00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently? 00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What’s the smart move for career future-proofing? 00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world? 00:53:20 — Question #16: What are three things you’d suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them? 00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it? 00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search? 00:07:08 — Question #19: What excites you about AI? This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 7 mins
  • #149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment
    May 27 2025
    This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-collar jobs. Rapid-fire topics include OpenAI’s $6.5B Jony Ive acquisition, Microsoft’s overlooked Build event, AI’s energy problem, a chatbot benchmark startup raising $100M, and more. Access the show notes and show links here Timestamps: 00:07:08 — Google I/O 00:21:27 — Claude 4 00:31:15 — Dwarkesh Jobs Podcast 00:46:22 — OpenAI + Jony Ive 00:53:31 — AI’s Energy Usage 00:57:03 — Microsoft Build 2025 00:59:22 — Chatbot Arena Funding 01:03:39 — Empire of AI from Karen Hao 01:06:18 — AI in Education Updates 01:11:01 — Listener Questions 01:14:57 — Closing Thoughts This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
    Show more Show less
    1 hr and 18 mins