Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’re disrupting legal marketing with authentic, relatable messaging. Discover how avoiding industry jargon and focusing on deeper client connections will transform an organization. If you're a marketer or business owner looking to stand out in a saturated market, don't miss this insightful conversation!

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

One man saved his company a staggering $350 million, only to face inexplicable challenges that sent him on a quest of strategic self-marketing. Today, I'm joined by Gordon Tredgold, whose journey is a testament to resilience and the power of building a strong online presence. Together, we recount the ups and downs of his incredible journey, which earned him a global following. His strategies for creating a digital marketing machine are a must-hear for every marketer.

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance between employee expression and the safeguarding of your brand's core values, especially in industries where every word counts.
Crisis communication can make or break your brand's reputation, and we've got the playbook on how to navigate these choppy waters. Our conversation with Allison leads us through the maze of managing public perception when marketing strategies don't quite hit the mark. Discover how a centralized messaging platform and a tailored crisis plan can turn potential disasters into opportunities for brand reinforcement. Plus, we delve into the art of simple yet powerful calls to action, and how a well-crafted customer journey can lead to brand loyalty that withstands even the toughest of times.
Finally, we examine whether throwing money at a problem through high-budget ads can really mend a brand's image. Is star power enough to redeem a brand's misstep? We analyze the impact of celebrity endorsements and humor in advertising while considering the true limits of advertising in brand recovery efforts. Get ready for a session packed with real-world examples and strategies that will equip your brand to remain steadfast, compelling, and consistent in the eyes of your customers. Join us for this episode where we dig deep into the elements that forge an indomitable brand identity.

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.