In this episode of "The Load Out," Ashanti reconnects with his long-time friend and collaborator, Budo, a seasoned producer, multi-instrumentalist, and music industry veteran. The conversation takes a deep dive into Budo's journey, from his early days playing trumpet in school to his evolution into a prolific producer and touring artist.

Budo shares candid insights into his early influences, his introduction to music production through a rudimentary electronic music lab in middle school, and how these experiences shaped his path in the music industry. He reflects on his time touring with artists like Grieves and Macklemore, revealing the challenges and rewards of life on the road, from playing small, gritty clubs to performing in massive arenas around the world.

The episode also touches on Budo's creative process, his experiences working with notable artists like Doja Cat, and the importance of building relationships and embracing the grind in the music industry. Ashanti and Budo discuss the value of perseverance, the necessity of "delusional self-confidence," and the lessons learned from the ups and downs of a career in music.

Whether you're an aspiring musician, a seasoned artist, or simply a fan of behind-the-scenes stories from the music world, this episode offers a wealth of insights and anecdotes that are both inspiring and thought-provoking.

Key Takeaways:

• Budo's journey from a young trumpet player to a renowned producer and musician.
• The impact of early musical influences and the discovery of music production.
• Behind-the-scenes stories from touring with Greaves and Macklemore, including the highs and lows of life on the road.
• Insights into the creative process and the importance of collaboration in music production.
• The value of perseverance, hard work, and self-confidence in achieving success in the music industry.
• Reflections on the music industry, from small club performances to arena tours, and the importance of staying grounded.

Notable Quotes:

• "The value of taking L's cannot be overstated."
• "Delusional self-confidence is what fuels you to keep going even when the world doesn't really get you."
• "There's something so intoxicating about being in front of people and playing music that you made in a bedroom somewhere on stage."

Join Ashanti and Budo for an insightful and entertaining conversation that delves deep into the world of music, touring, and the relentless pursuit of creative excellence.

Follow Budo:

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

In this episode of "The Load Out," We sit down with Zack Johnson, a seasoned talent agent with over two decades of experience in the music industry. They dive deep into Zack's journey from being a musician in a successful band to becoming a prominent agent. The conversation sheds light on the often mysterious world of talent booking, especially from the perspective of an agent who has worked with some of the biggest names in the industry.

Zack shares stories from his early days touring with bands, how he transitioned into being an agent, and his passion for hip-hop and its golden era. They also discuss the intricacies of managing tours, the challenges of balancing business with creative integrity, and the importance of being resourceful in the ever-evolving music industry. Zack’s insights into the realities of the music business, the importance of building strong relationships, and the grind necessary for sustained success are invaluable for anyone looking to make it in the industry.

Key Takeaways:

• Zack's transition from musician to agent and the driving forces behind his decision.
• The role of a talent agent and how it differs from that of a manager.
• The importance of relationships and repeat business in the music industry.
• Insights into the challenges and rewards of booking tours and managing talent.
• Personal anecdotes from Zack's career, including memorable moments with major artists.

Whether you're an artist looking to understand the business side of touring, or simply curious about the behind-the-scenes of the music industry, this episode offers a candid and informative look into the world of talent booking.

Follow / Contact Zack:

• zack@cardinaltalentgroup.com

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

In Episode 4 of “The Load Out,” host Ashanti Abdullah welcomes the talented rapper and producer, Grieves. Known for his deeply personal lyrics and unique blend of hip-hop and soul, Grieves shares his journey from growing up with a diverse mix of musical influences to discovering hip-hop and signing with Rhymesayers Entertainment. The conversation delves into his production style, memorable tour experiences, and the challenges of headlining tours. Grieves also reflects on the balance between his music career and family life, the support of his spouse, and his thoughts on the evolving music industry.

Discussion Highlights:

1. Early Life and Musical Influences:

• Grieves’ early exposure to music through his parents.

• Growing up with a mix of jazz, blues, soul, and pop influences.

• His love for artists like BB King, Wilson Phillips, Mariah Carey, and Phil Collins.

2. Path to Music:

• Grieves’ journey from a normal relationship with music to discovering hip-hop.

• Influence of his father’s music collection and the impact of artists like RZA and West Coast P-funk.

• Transition from listening to punk and metal to hip-hop.

3. Production Style and Process:

• Grieves’ approach to music production, emphasizing emotional connection over the message.

• Challenges and evolution in his music-making process.

4. Career Development:

• Grieves’ experience with Rhymesayers Entertainment.

• His first indie release and the importance of fan connections.

• Lessons learned from his time with Rhymesayers and the value of a strong work ethic.

5. Touring Experiences:

• Memorable tour stories, including driving through blizzards and dealing with grumpy sound guys.

• The importance of venue etiquette and maintaining professionalism on tour.

6. Industry Insights:

• The significance of building a loyal fan base and maintaining authenticity.

• Challenges of headlining tours and the financial realities of touring.

• The impact of social media and staying connected with fans.

7. Personal Reflections:

• Grieves’ thoughts on the music industry’s evolution and his place within it.

• The balance between family life and touring.

• The importance of having a supportive spouse and understanding the sacrifices involved in a music career.

8. Grieves’ Current Projects and Future Plans:

• Collaborations with younger artists and exploring different music genres.

• Focus on fan-based initiatives and the value of live performances.

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

Links Mentioned:

• Rhymesayers Entertainment

• Grieves’ Music

Follow Grieves:

• Twitter

• Instagram